Compared on public facts

JoinBrands vs Lucra

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

JoinBrands and Lucra both list pay per video, commission on sales, retainers, bonuses, product seeding and ads launched from the platform. JoinBrands also lists hourly sessions, which Lucra does not list publicly. Lucra lists flat amount per order, share of ad spend and pay per 1,000 views, which JoinBrands does not list publicly.

11 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over JoinBrands and Lucra

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
JoinBrands lists hourly sessions, pay per video, commission on sales, retainers, bonuses and product seeding publicly. HourlyUGC also lists flat amount per order, share of ad spend and pay per 1,000 views, which JoinBrands does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). JoinBrands lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	JoinBrands	Lucra
Hourly sessions	Time-based pay exists only for TikTok Shop Lives, priced at $1 per minute of livestream. Not hourly UGC sessions. 1	Not listed publicly
Pay per video	Fixed per-content prices: UGC videos, TikTok, TikTok Shop, Amazon, Shorts and Reels videos from $25 each, images from $10, with unlimited usage rights. Creator side: $60+ per video, $100+ per social post, $15+ per image; content deals $25-600+ per video. 1 2	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 1 2
Commission on sales	TikTok Shop affiliate commission of 15-30 % of sales from the creator's TikTok Shop content, paid monthly to the creator's wallet for as long as the video is live. 1	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1
Flat amount per order	Not listed publicly	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1
Share of ad spend	Not listed publicly	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1
Pay per 1,000 views	Not listed publicly	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 1 2
Retainers	Monthly retainer campaigns: $100-500+ per month for a quota of 10-30 pieces (creator page); available to Level 2 creators and above. 1 2	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1
Bonuses	Performance-based bonuses set inside campaigns, plus tips from brands; the 20 % creator fee applies to performance bonuses but not tips. 1 2	Bonuses pay out automatically alongside flat fees and performance pay. 1
Product seeding	Product sampling, gifting and seeding campaigns; products are shipped by the brand or bought by the creator and reimbursed, and the creator keeps them. 1 2	Send samples: ship products through Shopify or share a discount code. 1
Ads launched from the platform	TikTok Boost: brands boost any TikTok post their creators publish from the JoinBrands dashboard, content library or Ad Center through a built-in TikTok integration, minimum $20 per day plus a platform fee, maximum $1,000 per day. Spark Ads proper are launched in TikTok Ads Manager with the Spark code JoinBrands collects. Meta is covered only by an Instagram partnership ad code. 1 2	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 1 2
Money and tracking	JoinBrands	Lucra
How sales are attributed	TikTok Shop GMV tracked per creator through the TikTok Shop integration and TikTok Shop analytics; Spark codes are generated for every video. No link or code attribution for other stores is published; the Shopify integration imports products for sampling. 1 2	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2
Platform fee	Brand side: a platform fee added to each creator payment, 15 % on Free, 12 % on Start-up, 10 % on Pro, 8 % on Max. Creator side: a 20 % platform fee on job earnings and performance bonuses (15 % with Creator PRO), none on express jobs, tips or product reimbursements. 1 2	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3
Brand pricing	Free $0 pay-as-you-go (15 % fee, no trial); Start-up $99/month (12 %, $30 roll-over cash); Pro $299/month (10 %, $90); Max $499/month (8 %, $150, agency features); annual billing 10 % off. Content on every plan: UGC images $10+, videos $25+ (UGC, TikTok, TikTok Shop, Amazon, YouTube, Reels), TikTok Shop Lives $1/min, AI videos $5. Roll-over cash is lost on cancellation. 1	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2
Creator payout	Brands fund jobs upfront in escrow; payment is released to the creator's JoinBrands wallet when the brand approves the content. PayPal is the only payout method; withdrawals once a week on standard accounts and up to 7 business days to process. TikTok Shop commissions are paid monthly to the wallet. 1 2	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2
Regions	Creators: United States, United Kingdom, Germany, Australia and Canada, age 18+. Brand countries are not stated. 1 2	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2
Scale they publish	They say: They say, on the same home page, 'Trusted by 100,000+ brands' in the header and 'Trusted by 30K+ Brands' lower down, and '4 Million Creators'. The creator page says 20,000+ brands and agencies, 500K products sent and $10M paid out; the TikTok Shop affiliates page says $30M+ in flat fees, 3,000+ active brands and a 40K+ creator community. 1 2 3	Not listed publicly

What the facts say

Where they overlap

Pay per video
Commission on sales
Retainers
Bonuses
Product seeding
Ads launched from the platform

JoinBrands lists, Lucra does not

Hourly sessions: Time-based pay exists only for TikTok Shop Lives, priced at $1 per minute of livestream. Not hourly UGC sessions.

Checked Nov 7, 2026

Lucra lists, JoinBrands does not

Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

JoinBrands

brands that can attribute sales and want to pay on orders
brands that want booked sessions ending in videos
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Lucra

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do JoinBrands and Lucra have in common?

Both list pay per video, commission on sales, retainers, bonuses, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does JoinBrands list that Lucra does not?

JoinBrands lists hourly sessions. Lucra does not list it publicly; that is not the same as not offering it.

What does Lucra list that JoinBrands does not?

Lucra lists flat amount per order, share of ad spend and pay per 1,000 views. JoinBrands does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

JoinBrands: JoinBrands pricing page · joinbrands.com, checked Nov 7, 2026 · “TikTok Shop Lives: $1/min”
JoinBrands: JoinBrands creator page · joinbrands.com, checked Nov 7, 2026 · “Benefit from our fixed pricing policy.”
Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
JoinBrands: JoinBrands, TikTok Shop affiliates page · joinbrands.com, checked Nov 7, 2026 · “Earn a percentage of every sale your TikTok Shop content generates.”
JoinBrands: JoinBrands help center, retainer jobs · help.joinbrands.com, checked Nov 7, 2026
JoinBrands: JoinBrands home page · joinbrands.com, checked Nov 7, 2026 · “Set performance-based bonuses directly inside your campaigns.”
JoinBrands: JoinBrands help center, creator fees · help.joinbrands.com, checked Nov 7, 2026
JoinBrands: JoinBrands help center, TikTok Boost Ads · help.joinbrands.com, checked Nov 7, 2026 · “Boost any TikTok post your creators publish”
JoinBrands: JoinBrands help center, TikTok Spark Ads · help.joinbrands.com, checked Nov 7, 2026
JoinBrands: JoinBrands help center, TikTok and TikTok Shop analytics · help.joinbrands.com, checked Nov 7, 2026
Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026
JoinBrands: JoinBrands help center, when will I get paid · help.joinbrands.com, checked Nov 7, 2026 · “PayPal payouts can take up to 7 business days to process”
JoinBrands: JoinBrands help center, joining from a different country · help.joinbrands.com, checked Nov 7, 2026