Compared on public facts

Later (formerly Mavely) vs Roster

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Later (formerly Mavely) and Roster both list commission on sales and bonuses. Roster lists product seeding and ads launched from the platform, which Later (formerly Mavely) does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Later (formerly Mavely) and Roster

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Later (formerly Mavely) lists commission on sales and bonuses publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Later (formerly Mavely) does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Later (formerly Mavely) lists bonuses, which HourlyUGC does not list publicly. 1
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Later (formerly Mavely) does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Later (formerly Mavely)	Roster
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Creators earn commission on sales through their affiliate links, counted on the full cart; no rates are published. 1 2	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Monthly bonuses for creators, plus referral commission; amounts not published. 1	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1
Product seeding	Not listed publicly	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2
Ads launched from the platform	Not listed publicly	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1
Money and tracking	Later (formerly Mavely)	Roster
How sales are attributed	Affiliate links shared by the creator, with clicks and sales tracked as they happen. No attribution window is given. 1	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2
Platform fee	No fees, applications or follower minimums for creators. A brand-side fee is not published on this page. 1	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2
Brand pricing	Not listed publicly	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1
Creator payout	Not listed publicly	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: They say thousands of brands to choose from; no creator count. A creator testimonial claims over $320k earned in 2025 (their claim). 1	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1

What the facts say

Where they overlap

Commission on sales
Bonuses

Later (formerly Mavely) lists, Roster does not

Nothing in the models we track.

Checked Nov 7, 2026

Roster lists, Later (formerly Mavely) does not

Product seeding: Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan.
Ads launched from the platform: Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Later (formerly Mavely)

brands that can attribute sales and want to pay on orders
brands running longer creator programs with retainers or bonuses

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Later (formerly Mavely) and Roster have in common?

Both list commission on sales and bonuses on their public pages (checked Nov 7, 2026).

What does Later (formerly Mavely) list that Roster does not?

Nothing in the pay models we track. Every model Later (formerly Mavely) lists, Roster lists too.

What does Roster list that Later (formerly Mavely) does not?

Roster lists product seeding and ads launched from the platform. Later (formerly Mavely) does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Later (formerly Mavely): later.com: Creator affiliate platform, read 2026-11-07 · later.com, checked Nov 7, 2026 · “Earn through affiliate links, brand campaigns, monthly bonuses, and referral commission.”
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026