Compared on public facts
Later (formerly Mavely) vs UpPromote
HourlyUGC is our product. Every fact links to its source. Methodology.
Later (formerly Mavely) and UpPromote both list commission on sales and bonuses. UpPromote lists product seeding, which Later (formerly Mavely) does not list publicly.
5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | Later (formerly Mavely) | UpPromote |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Not listed publicly | Not listed publicly |
| Commission on sales | Creators earn commission on sales through their affiliate links, counted on the full cart; no rates are published. 12 | Commission on referred orders, with commission tiers; orders are recorded and commission is calculated automatically. 1 |
| Flat amount per order | Not listed publicly | Not listed publicly |
| Share of ad spend | Not listed publicly | Not listed publicly |
| Pay per 1,000 views | Not listed publicly | Not listed publicly |
| Retainers | Not listed publicly | Not listed publicly |
| Bonuses | Monthly bonuses for creators, plus referral commission; amounts not published. 1 | A performance bonus feature next to commission tiers and multi-level networks. 1 |
| Product seeding | Not listed publicly | Product gifting and free product samples for partners. 1 |
| Ads launched from the platform | Not listed publicly | Not listed publicly |
| Money and tracking | Later (formerly Mavely) | UpPromote |
| How sales are attributed | Affiliate links shared by the creator, with clicks and sales tracked as they happen. No attribution window is given. 1 | Links, coupons, connected customers and connected products, used together. No cookie window is given on the home page. 1 |
| Platform fee | No fees, applications or follower minimums for creators. A brand-side fee is not published on this page. 1 | A performance fee on sales from approved referrals tracked in the app: 2 % (Growth), 1.5 % (Professional), 1 % (Enterprise); none on the Free plan. Charged monthly. 1 |
| Brand pricing | Not listed publicly | Free $0; Growth $29.99 a month ($24.99 billed yearly); Professional $89.99 ($74.99); Enterprise $199.99 ($166.66). 14-day trial on every paid plan. Marketplace listing from Growth up. 12 |
| Creator payout | Not listed publicly | Payouts by PayPal or store credit, scheduled by date or cycle or sent on approval, with minimum thresholds the brand sets. PayPal auto-pay is listed under Professional; a Wise bank transfer integration is also listed. 12 |
| Regions | Not listed publicly | Not listed publicly |
| Scale they publish | They say: They say thousands of brands to choose from; no creator count. A creator testimonial claims over $320k earned in 2025 (their claim). 1 | They say: They say 250,000+ customers, 3,500+ Shopify Plus stores, $2.05B+ partner GMV tracked and $110M in commissions paid. 1 |
What the facts say
Where they overlap
- Commission on sales
- Bonuses
Later (formerly Mavely) lists, UpPromote does not
Nothing in the models we track.
Checked Nov 7, 2026
UpPromote lists, Later (formerly Mavely) does not
- Product seeding: Product gifting and free product samples for partners.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
Later (formerly Mavely)
- brands that can attribute sales and want to pay on orders
- brands running longer creator programs with retainers or bonuses
UpPromote
- brands that can attribute sales and want to pay on orders
- brands that ship product to creators
- brands running longer creator programs with retainers or bonuses
Questions people ask
What do Later (formerly Mavely) and UpPromote have in common?
Both list commission on sales and bonuses on their public pages (checked Nov 7, 2026).
What does Later (formerly Mavely) list that UpPromote does not?
Nothing in the pay models we track. Every model Later (formerly Mavely) lists, UpPromote lists too.
What does UpPromote list that Later (formerly Mavely) does not?
UpPromote lists product seeding. Later (formerly Mavely) does not list it publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- Later (formerly Mavely): later.com: Creator affiliate platform, read 2026-11-07 · later.com, checked Nov 7, 2026 · “Earn through affiliate links, brand campaigns, monthly bonuses, and referral commission.”
- UpPromote: uppromote.com, home, read 2026-11-07 · uppromote.com, checked Nov 7, 2026 · “New orders get recorded and commissions get calculated accordingly.”
- UpPromote: uppromote.com: Pricing, read 2026-11-07 · uppromote.com, checked Nov 7, 2026 · “applies only to sales from approved referrals tracked in app.”