Compared on public facts

Later (formerly Mavely) vs Vidovo

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Later (formerly Mavely) and Vidovo both list bonuses. Later (formerly Mavely) also lists commission on sales, which Vidovo does not list publicly. Vidovo lists pay per video, share of ad spend, product seeding and ads launched from the platform, which Later (formerly Mavely) does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Later (formerly Mavely) and Vidovo

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Later (formerly Mavely) lists commission on sales and bonuses publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Later (formerly Mavely) does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Later (formerly Mavely) lists bonuses, which HourlyUGC does not list publicly. 1
Vidovo lists pay per video, share of ad spend, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order and pay per 1,000 views, which Vidovo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Vidovo lists bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Later (formerly Mavely) does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Later (formerly Mavely)	Vidovo
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Creators set a fixed fee per video or post, and can offer packages; a flat fee is paid when the brand accepts the proposal. 1 2
Commission on sales	Creators earn commission on sales through their affiliate links, counted on the full cart; no rates are published. 1 2	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Performance-based UGC: a percentage of the Meta ad spend behind the creator's video, alone or on top of a fixed fee. The percentage is the same for every creator in a campaign; their example uses 6 %. 1 2
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Monthly bonuses for creators, plus referral commission; amounts not published. 1	Bonuses for top creators; amounts not published. 1
Product seeding	Not listed publicly	Gift campaigns are supported on the Pro plan. 1
Ads launched from the platform	Not listed publicly	The brand connects its Meta ad account and links each ad to a creator's video so spend is counted; Facebook partnership ads are listed on the Enterprise plan. 1 2
Money and tracking	Later (formerly Mavely)	Vidovo
How sales are attributed	Affiliate links shared by the creator, with clicks and sales tracked as they happen. No attribution window is given. 1	The ad spend share is counted from Meta: Vidovo reads the spend of ads linked to a creator's video every day. Pausing an ad stops the share that day. No sales attribution is described. 1
Platform fee	No fees, applications or follower minimums for creators. A brand-side fee is not published on this page. 1	A marketplace fee of 12 % on Starter and 7 % on Pro, next to the subscription. Ad spend shares in their examples are shown before Vidovo fees. 1 2
Brand pricing	Not listed publicly	Starter $499 a month (1 active campaign, 1 seat); Pro $899 a month (10 campaigns, 3 seats, gift campaigns); Enterprise custom. Brands contact sales to begin. 1
Creator payout	Not listed publicly	Fixed fees are paid when the brand accepts the proposal. Ad spend shares are paid weekly: each day of spend settles 7 days later and pays out the following Monday. 1
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: They say thousands of brands to choose from; no creator count. A creator testimonial claims over $320k earned in 2025 (their claim). 1	They say: They say 30,000+ vetted creators in one place and 20,000+ in another, and 10,000+ assets delivered for brands. 1

What the facts say

Where they overlap

Bonuses

Later (formerly Mavely) lists, Vidovo does not

Commission on sales: Creators earn commission on sales through their affiliate links, counted on the full cart; no rates are published.

Checked Nov 7, 2026

Vidovo lists, Later (formerly Mavely) does not

Pay per video: Creators set a fixed fee per video or post, and can offer packages; a flat fee is paid when the brand accepts the proposal.
Share of ad spend: Performance-based UGC: a percentage of the Meta ad spend behind the creator's video, alone or on top of a fixed fee. The percentage is the same for every creator in a campaign; their example uses 6 %.
Product seeding: Gift campaigns are supported on the Pro plan.
Ads launched from the platform: The brand connects its Meta ad account and links each ad to a creator's video so spend is counted; Facebook partnership ads are listed on the Enterprise plan.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Later (formerly Mavely)

brands that can attribute sales and want to pay on orders
brands running longer creator programs with retainers or bonuses

Vidovo

brands running Meta ads with creator videos
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Later (formerly Mavely) and Vidovo have in common?

Both list bonuses on their public pages (checked Nov 7, 2026).

What does Later (formerly Mavely) list that Vidovo does not?

Later (formerly Mavely) lists commission on sales. Vidovo does not list it publicly; that is not the same as not offering it.

What does Vidovo list that Later (formerly Mavely) does not?

Vidovo lists pay per video, share of ad spend, product seeding and ads launched from the platform. Later (formerly Mavely) does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Vidovo: vidovo.com: For UGC creators, read 2026-11-07 · vidovo.com, checked Nov 7, 2026 · “Set a fixed fee per video or social media post,”
Vidovo: vidovo.com: Performance-based UGC, read 2026-11-07 · vidovo.com, checked Nov 7, 2026
Later (formerly Mavely): later.com: Creator affiliate platform, read 2026-11-07 · later.com, checked Nov 7, 2026 · “Earn through affiliate links, brand campaigns, monthly bonuses, and referral commission.”
Vidovo: vidovo.com: Pricing, read 2026-11-07 · vidovo.com, checked Nov 7, 2026
Vidovo: vidovo.com, home, read 2026-11-07 · vidovo.com, checked Nov 7, 2026