Compared on public facts

LTK vs Refersion

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

LTK and Refersion both list commission on sales. LTK also lists ads launched from the platform, which Refersion does not list publicly. Refersion lists flat amount per order and bonuses, which LTK does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over LTK and Refersion

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Refersion lists commission on sales, flat amount per order and bonuses publicly. HourlyUGC also lists hourly sessions, pay per video, share of ad spend, pay per 1,000 views and product seeding, which Refersion does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Refersion lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Refersion does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	LTK	Refersion
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 1 2 3	Percent-of-sale commissions, including lifetime commissions on subscriptions, product-level (SKU) rates, and new-versus-returning customer rates. 1
Flat amount per order	Not listed publicly	Flat-rate commissions per sale are an offer type, alongside percentage, SKU-specific, subscription and multi-level offers. 1 2
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Sign-on bonuses and tiered, incentive-based commission rates; flat-fee or bonus rewards on enterprise plans. 1 2
Product seeding	Not listed publicly	Not listed publicly
Ads launched from the platform	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1	Not listed publicly
Money and tracking	LTK	Refersion
How sales are attributed	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2	First-party, cookieless tracking links on the merchant's own domain with no redirects; coupon codes, customer email (for lifetime commissions) and SKU rules on top. Last-touch: the last affiliate link clicked gets credit. Attribution window defaults to 90 days for link conversions (customizable on Growth and Scale); code, email and SKU conversions are not subject to the window. 1 2
Platform fee	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1	Launch: +3 % of affiliate-driven sales; Growth: +2 %; Scale: a flat subscription with no stated percentage. The fee is charged on affiliate-driven sales only, billed monthly. 1
Brand pricing	Not listed publicly	Marketplace Listing: free (listing only). Launch: $39/month, or $29/month billed annually, plus 3 % of affiliate-driven sales. Growth: $199/month, or $159/month annually, plus 2 %. Scale: custom flat subscription. Paid plans include unlimited clicks and conversions. No free trial is mentioned. 1
Creator payout	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1	Payouts on approved conversions, monthly or on a schedule the merchant sets, automatic or manual. Methods: PayPal, Venmo, Zelle, ACH or bank transfer, Shopify gift cards, Trolley ('Restrictions apply'). 1099 forms for eligible U.S. affiliates. Minimums and currencies are not published. 1 2
Regions	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1	Not listed publicly
Scale they publish	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3	Not listed publicly

What the facts say

Where they overlap

Commission on sales

LTK lists, Refersion does not

Ads launched from the platform: LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app.

Checked Nov 7, 2026

Refersion lists, LTK does not

Flat amount per order: Flat-rate commissions per sale are an offer type, alongside percentage, SKU-specific, subscription and multi-level offers.
Bonuses: Sign-on bonuses and tiered, incentive-based commission rates; flat-fee or bonus rewards on enterprise plans.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

LTK

brands that can attribute sales and want to pay on orders

Refersion

brands that can attribute sales and want to pay on orders
brands running longer creator programs with retainers or bonuses

Questions people ask

What do LTK and Refersion have in common?

Both list commission on sales on their public pages (checked Nov 7, 2026).

What does LTK list that Refersion does not?

LTK lists ads launched from the platform. Refersion does not list it publicly; that is not the same as not offering it.

What does Refersion list that LTK does not?

Refersion lists flat amount per order and bonuses. LTK does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
Refersion: Refersion pricing page · refersion.com, checked Nov 7, 2026 · “% of Sale or Subscription commissions”
Refersion: Refersion home page · refersion.com, checked Nov 7, 2026
Refersion: Refersion platform page · refersion.com, checked Nov 7, 2026 · “flat-fee or bonus rewards for enterprise plans”
LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
Refersion: Refersion help center, what is the attribution window · support.refersion.com, checked Jul 22, 2026 · “Refersion does not technically rely on browser cookies for link tracking”
Refersion: Refersion, unified payments page · refersion.com, checked Nov 7, 2026