Compared on public facts

LTK vs Shopify Collabs

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

LTK and Shopify Collabs both list commission on sales. LTK also lists ads launched from the platform, which Shopify Collabs does not list publicly. Shopify Collabs lists product seeding, which LTK does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over LTK and Shopify Collabs

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Shopify Collabs lists commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Shopify Collabs does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Shopify Collabs does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	LTK	Shopify Collabs
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 1 2 3	Creators earn a percentage commission on the sales they drive; the listing names custom, product-level and tiered commissions. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Not listed publicly	Merchants send creators product gifts or a discount on a purchase from the Gifts tab. 1 2
Ads launched from the platform	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1	Not listed publicly
Money and tracking	LTK	Shopify Collabs
How sales are attributed	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2	Sales are tracked through each creator's affiliate links and discount codes in the merchant's Shopify store. Commissions sit in a holding period set by the merchant (default 30 days) before they are billed. 1 2
Platform fee	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1	A 2.9 % processing fee on every automatic commission payment, shown on the merchant's Shopify bill. 1
Brand pricing	Not listed publicly	Free to install from the Shopify App Store; additional charges may apply, including the 2.9 % processing fee on automatic payments. Charges billed in USD. 1
Creator payout	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1	After the holding period the commission is added to the merchant's next Shopify bill, then paid to creators who activated automatic payouts (Hyperwallet: PayPal or bank transfer). Payouts run twice a month, in USD, once the balance is at least $25. 1 2 3
Regions	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1	Not listed publicly
Scale they publish	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3	Not listed publicly

What the facts say

Where they overlap

Commission on sales

LTK lists, Shopify Collabs does not

Ads launched from the platform: LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app.

Checked Nov 7, 2026

Shopify Collabs lists, LTK does not

Product seeding: Merchants send creators product gifts or a discount on a purchase from the Gifts tab.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

LTK

brands that can attribute sales and want to pay on orders

Shopify Collabs

brands that can attribute sales and want to pay on orders
brands that ship product to creators

Questions people ask

What do LTK and Shopify Collabs have in common?

Both list commission on sales on their public pages (checked Nov 7, 2026).

What does LTK list that Shopify Collabs does not?

LTK lists ads launched from the platform. Shopify Collabs does not list it publicly; that is not the same as not offering it.

What does Shopify Collabs list that LTK does not?

Shopify Collabs lists product seeding. LTK does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
Shopify Collabs: Shopify App Store: Shopify Collabs listing, read 2026-11-07 · apps.shopify.com, checked Nov 7, 2026 · “Track & pay affiliate commissions automatically via your Shopify bill.”
Shopify Collabs: Shopify Help Center: Collabs, paying creators (merchants), read 2026-11-07 · help.shopify.com, checked Nov 7, 2026 · “commission earned by the creator is 10%”
Shopify Collabs: Shopify Help Center: Shopify Collabs, read 2026-11-07 · help.shopify.com, checked Nov 7, 2026
LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
Shopify Collabs: Shopify Help Center: Collabs, getting paid (creators), read 2026-11-07 · help.shopify.com, checked Nov 7, 2026 · “Automatic payouts are then scheduled to be paid out twice per month”