Compared on public facts

LTK vs Social Snowball

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

LTK and Social Snowball both list commission on sales. LTK also lists ads launched from the platform, which Social Snowball does not list publicly. Social Snowball lists flat amount per order, bonuses and product seeding, which LTK does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over LTK and Social Snowball

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Social Snowball lists commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, share of ad spend and pay per 1,000 views, which Social Snowball does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Social Snowball lists bonuses, which HourlyUGC does not list publicly. 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Social Snowball does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	LTK	Social Snowball
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 1 2 3	Percentage commissions on affiliate orders, set per program or per product (product-level commissions). 1 2
Flat amount per order	Not listed publicly	A fixed amount per product sold, through product-level commissions (requires cash or store-credit payouts). 1
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Performance bonuses and tiered benefits; gift tiers reached at performance milestones. 1 2
Product seeding	Not listed publicly	Product seeding: influencers redeem gifts from their affiliate dashboard; new creators can receive a gift automatically on onboarding. 1 2
Ads launched from the platform	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1	Not listed publicly
Money and tracking	LTK	Social Snowball
How sales are attributed	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2	Auto-generated affiliate links and discount codes. Safelinks turn an affiliate link into a unique, single-use discount code for every click, to stop coupon leaks. Attribution windows are configurable per program (lengths not published). Shopify and TikTok Shop integrations. 1 2
Platform fee	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1	Shopify App Store listing: Snow Day starts at $249/month plus 3 % of affiliate revenue; Blizzard starts at $899/month with a custom plan. Affiliates pay no service fee. The FAQ page on socialsnowball.io still describes Dusting $19/month plus 10 % of affiliate revenue, Snow Day $59/month plus 3 %, and Blizzard $499/month with no commission fees; the site's /pricing page returned 404 on 2026-11-07, so the two sources disagree. 1 2 3
Brand pricing	Not listed publicly	Shopify App Store listing: Snow Day from $249/month plus 3 % of affiliate revenue; Blizzard from $899/month, custom. The socialsnowball.io FAQ lists older tiers (Dusting $19, Snow Day $59, Blizzard $499). No free trial is stated on the app listing. 1 2
Creator payout	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1	Brands bulk-send cash, gift-card and store-credit payouts; the app listing lists PayPal, ACH, bank transfers, card payouts and multi-currency, with Tremendous as an integration. Affiliates pick how to redeem earnings in a self-serve portal with over 700 reward options. Payout timing is not published. The affiliate terms say compensation may be money, goods or services, as stated in each campaign description. 1 2 3
Regions	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1	No country list is published. Runs as a Shopify app; the app listing mentions multi-currency payouts and gives a developer address in Miami, Florida. 1
Scale they publish	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3	They say: They say they power programs for over 3,500 brands. 1

What the facts say

Where they overlap

Commission on sales

LTK lists, Social Snowball does not

Ads launched from the platform: LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app.

Checked Nov 7, 2026

Social Snowball lists, LTK does not

Flat amount per order: A fixed amount per product sold, through product-level commissions (requires cash or store-credit payouts).
Bonuses: Performance bonuses and tiered benefits; gift tiers reached at performance milestones.
Product seeding: Product seeding: influencers redeem gifts from their affiliate dashboard; new creators can receive a gift automatically on onboarding.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

LTK

brands that can attribute sales and want to pay on orders

Social Snowball

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do LTK and Social Snowball have in common?

Both list commission on sales on their public pages (checked Nov 7, 2026).

What does LTK list that Social Snowball does not?

LTK lists ads launched from the platform. Social Snowball does not list it publicly; that is not the same as not offering it.

What does Social Snowball list that LTK does not?

Social Snowball lists flat amount per order, bonuses and product seeding. LTK does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
Social Snowball: Social Snowball help center, product-level commissions · intercom.help, checked Oct 24, 2025 · “assign either a percentage or a fixed amount for each product”
Social Snowball: Social Snowball on the Shopify App Store · apps.shopify.com, checked Nov 7, 2026
Social Snowball: Social Snowball, influencer marketing page · socialsnowball.io, checked Nov 7, 2026 · “tiers with gifts that can be earned by hitting performance milestones”
Social Snowball: Social Snowball home page · socialsnowball.io, checked Nov 7, 2026
LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
Social Snowball: Social Snowball FAQ page · socialsnowball.io, checked Nov 7, 2026 · “The Blizzard plan is $499/m, with no commission fees ever.”
Social Snowball: Social Snowball affiliate terms of service · socialsnowball.io, checked Jun 20, 2024 · “We do not currently charge Affiliates any service fee”