Compared on public facts

LTK vs Superfiliate

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

LTK and Superfiliate both list commission on sales and ads launched from the platform. Superfiliate lists share of ad spend and product seeding, which LTK does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over LTK and Superfiliate

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Superfiliate lists commission on sales, share of ad spend and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order and pay per 1,000 views, which Superfiliate does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	LTK	Superfiliate
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 1 2 3	Commission payouts on sales referred through a creator's landing page, link or promo code; brands can combine commission with a flat fee. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Creators can be paid a percentage of the ad spend behind their content; the UGC ads page lists flat fees, link or code commissions and a share of ad spend, and shows an example at 5 % of spend. 1
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Not listed publicly	Gifting and seeding: creators get a one-click link and the gift order is placed automatically in Shopify. 1
Ads launched from the platform	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1	Meta Partnership Ads launched from the Meta Ads Suite with bulk ad creation; creators approve access from a deep link into Instagram. Meta only; TikTok is covered only as TikTok Shop collaboration. 1 2
Money and tracking	LTK	Superfiliate
How sales are attributed	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2	Discount codes, affiliate links, cobranded creator landing pages and Meta Partnership Ads reported in one dashboard. The brand terms define a covered transaction as a sale referred from a creator's Superfiliate microsite or made with a Superfiliate-provided promo code. Shopify stores only. No attribution window is published. 1 2 3
Platform fee	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1	Shopify App Store listing: 3 % of the revenue generated by affiliates on every tier, on top of the monthly subscription. Brand terms (last updated 22 Jun 2022): a subscription fee plus a Covered Transaction Fee of 0-10 % of the gross covered transaction amount excluding shipping and taxes, agreed per brand and not refunded on returns. 1 2
Brand pricing	Not listed publicly	No prices on superfiliate.com; the only call to action is a demo. Shopify App Store listing: Tier 1 $1,500/month, Tier 2 $2,499/month, Tier 3 $3,499/month, All access $5,000/month, each plus 3 % of affiliate-generated revenue, 21-day free trial, billed in USD every 30 days. 1 2
Creator payout	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1	Commission or flat-rate payouts via ACH, Venmo, PayPal, store credit and more, with tax filings automated. Payout timing is not published. Compensation is governed by a separate brand-creator agreement; the terms say Superfiliate is not a party to it. 1 2
Regions	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1	Shopify stores only. No country list is published. Fees are payable in US dollars; the brand terms carry a notice for U.S. customers and California governing law. 1 2
Scale they publish	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3	Not listed publicly

What the facts say

Where they overlap

Commission on sales
Ads launched from the platform

LTK lists, Superfiliate does not

Nothing in the models we track.

Checked Nov 7, 2026

Superfiliate lists, LTK does not

Share of ad spend: Creators can be paid a percentage of the ad spend behind their content; the UGC ads page lists flat fees, link or code commissions and a share of ad spend, and shows an example at 5 % of spend.
Product seeding: Gifting and seeding: creators get a one-click link and the gift order is placed automatically in Shopify.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

LTK

brands that can attribute sales and want to pay on orders

Superfiliate

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that ship product to creators

Questions people ask

What do LTK and Superfiliate have in common?

Both list commission on sales and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does LTK list that Superfiliate does not?

Nothing in the pay models we track. Every model LTK lists, Superfiliate lists too.

What does Superfiliate list that LTK does not?

Superfiliate lists share of ad spend and product seeding. LTK does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
Superfiliate: Superfiliate home page · superfiliate.com, checked Nov 7, 2026 · “Offer commission or flat rate payouts”
Superfiliate: Superfiliate brand terms, section 7 · superfiliate.com, checked Jun 22, 2022
Superfiliate: Superfiliate, UGC ads platform use case · superfiliate.com, checked Nov 7, 2026 · “Ad Spend Commissions”
LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
Superfiliate: Superfiliate Meta Ads Suite · superfiliate.com, checked Nov 7, 2026
LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
Superfiliate: Superfiliate Influencer Hub · superfiliate.com, checked Nov 7, 2026 · “We only support Shopify today”
Superfiliate: Superfiliate on the Shopify App Store · apps.shopify.com, checked Nov 7, 2026 · “3% of the revenue generated by your affiliates”