Compared on public facts
LTK vs UpPromote
HourlyUGC is our product. Every fact links to its source. Methodology.
LTK and UpPromote both list commission on sales. LTK also lists ads launched from the platform, which UpPromote does not list publicly. UpPromote lists bonuses and product seeding, which LTK does not list publicly.
5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | LTK | UpPromote |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Not listed publicly | Not listed publicly |
| Commission on sales | Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 123 | Commission on referred orders, with commission tiers; orders are recorded and commission is calculated automatically. 1 |
| Flat amount per order | Not listed publicly | Not listed publicly |
| Share of ad spend | Not listed publicly | Not listed publicly |
| Pay per 1,000 views | Not listed publicly | Not listed publicly |
| Retainers | Not listed publicly | Not listed publicly |
| Bonuses | Not listed publicly | A performance bonus feature next to commission tiers and multi-level networks. 1 |
| Product seeding | Not listed publicly | Product gifting and free product samples for partners. 1 |
| Ads launched from the platform | LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1 | Not listed publicly |
| Money and tracking | LTK | UpPromote |
| How sales are attributed | A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 12 | Links, coupons, connected customers and connected products, used together. No cookie window is given on the home page. 1 |
| Platform fee | The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1 | A performance fee on sales from approved referrals tracked in the app: 2 % (Growth), 1.5 % (Professional), 1 % (Enterprise); none on the Free plan. Charged monthly. 1 |
| Brand pricing | Not listed publicly | Free $0; Growth $29.99 a month ($24.99 billed yearly); Professional $89.99 ($74.99); Enterprise $199.99 ($166.66). 14-day trial on every paid plan. Marketplace listing from Growth up. 12 |
| Creator payout | Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1 | Payouts by PayPal or store credit, scheduled by date or cycle or sent on approval, with minimum thresholds the brand sets. PayPal auto-pay is listed under Professional; a Wise bank transfer integration is also listed. 12 |
| Regions | Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1 | Not listed publicly |
| Scale they publish | They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 123 | They say: They say 250,000+ customers, 3,500+ Shopify Plus stores, $2.05B+ partner GMV tracked and $110M in commissions paid. 1 |
What the facts say
Where they overlap
- Commission on sales
LTK lists, UpPromote does not
- Ads launched from the platform: LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app.
Checked Nov 7, 2026
UpPromote lists, LTK does not
- Bonuses: A performance bonus feature next to commission tiers and multi-level networks.
- Product seeding: Product gifting and free product samples for partners.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
LTK
- brands that can attribute sales and want to pay on orders
UpPromote
- brands that can attribute sales and want to pay on orders
- brands that ship product to creators
- brands running longer creator programs with retainers or bonuses
Questions people ask
What do LTK and UpPromote have in common?
Both list commission on sales on their public pages (checked Nov 7, 2026).
What does LTK list that UpPromote does not?
LTK lists ads launched from the platform. UpPromote does not list it publicly; that is not the same as not offering it.
What does UpPromote list that LTK does not?
UpPromote lists bonuses and product seeding. LTK does not list them publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
- LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
- UpPromote: uppromote.com, home, read 2026-11-07 · uppromote.com, checked Nov 7, 2026 · “New orders get recorded and commissions get calculated accordingly.”
- LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
- LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
- UpPromote: uppromote.com: Pricing, read 2026-11-07 · uppromote.com, checked Nov 7, 2026 · “applies only to sales from approved referrals tracked in app.”