Compared on public facts

LTK vs Vidovo

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

LTK and Vidovo both list ads launched from the platform. LTK also lists commission on sales, which Vidovo does not list publicly. Vidovo lists pay per video, share of ad spend, bonuses and product seeding, which LTK does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over LTK and Vidovo

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Vidovo lists pay per video, share of ad spend, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order and pay per 1,000 views, which Vidovo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Vidovo lists bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	LTK	Vidovo
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Creators set a fixed fee per video or post, and can offer packages; a flat fee is paid when the brand accepts the proposal. 1 2
Commission on sales	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 1 2 3	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Performance-based UGC: a percentage of the Meta ad spend behind the creator's video, alone or on top of a fixed fee. The percentage is the same for every creator in a campaign; their example uses 6 %. 1 2
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Bonuses for top creators; amounts not published. 1
Product seeding	Not listed publicly	Gift campaigns are supported on the Pro plan. 1
Ads launched from the platform	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1	The brand connects its Meta ad account and links each ad to a creator's video so spend is counted; Facebook partnership ads are listed on the Enterprise plan. 1 2
Money and tracking	LTK	Vidovo
How sales are attributed	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2	The ad spend share is counted from Meta: Vidovo reads the spend of ads linked to a creator's video every day. Pausing an ad stops the share that day. No sales attribution is described. 1
Platform fee	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1	A marketplace fee of 12 % on Starter and 7 % on Pro, next to the subscription. Ad spend shares in their examples are shown before Vidovo fees. 1 2
Brand pricing	Not listed publicly	Starter $499 a month (1 active campaign, 1 seat); Pro $899 a month (10 campaigns, 3 seats, gift campaigns); Enterprise custom. Brands contact sales to begin. 1
Creator payout	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1	Fixed fees are paid when the brand accepts the proposal. Ad spend shares are paid weekly: each day of spend settles 7 days later and pays out the following Monday. 1
Regions	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1	Not listed publicly
Scale they publish	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3	They say: They say 30,000+ vetted creators in one place and 20,000+ in another, and 10,000+ assets delivered for brands. 1

What the facts say

Where they overlap

Ads launched from the platform

LTK lists, Vidovo does not

Commission on sales: Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %.

Checked Nov 7, 2026

Vidovo lists, LTK does not

Pay per video: Creators set a fixed fee per video or post, and can offer packages; a flat fee is paid when the brand accepts the proposal.
Share of ad spend: Performance-based UGC: a percentage of the Meta ad spend behind the creator's video, alone or on top of a fixed fee. The percentage is the same for every creator in a campaign; their example uses 6 %.
Bonuses: Bonuses for top creators; amounts not published.
Product seeding: Gift campaigns are supported on the Pro plan.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

LTK

brands that can attribute sales and want to pay on orders

Vidovo

brands running Meta ads with creator videos
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do LTK and Vidovo have in common?

Both list ads launched from the platform on their public pages (checked Nov 7, 2026).

What does LTK list that Vidovo does not?

LTK lists commission on sales. Vidovo does not list it publicly; that is not the same as not offering it.

What does Vidovo list that LTK does not?

Vidovo lists pay per video, share of ad spend, bonuses and product seeding. LTK does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Vidovo: vidovo.com: For UGC creators, read 2026-11-07 · vidovo.com, checked Nov 7, 2026 · “Set a fixed fee per video or social media post,”
Vidovo: vidovo.com: Performance-based UGC, read 2026-11-07 · vidovo.com, checked Nov 7, 2026
LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
Vidovo: vidovo.com: Pricing, read 2026-11-07 · vidovo.com, checked Nov 7, 2026
LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
Vidovo: vidovo.com, home, read 2026-11-07 · vidovo.com, checked Nov 7, 2026