Compared on public facts
LTK vs Youdji
HourlyUGC is our product. Every fact links to its source. Methodology.
LTK and Youdji list no pay model in common on their public pages. LTK also lists commission on sales and ads launched from the platform, which Youdji does not list publicly. Youdji lists pay per video, which LTK does not list publicly.
4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | LTK | Youdji |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Not listed publicly | Each creator sets a rate and negotiates with the brand, then sends an offer; their guide price is about 150 EUR excl. VAT a video, or 150-200 EUR with script writing and editing. 12 |
| Commission on sales | Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 123 | Not listed publicly |
| Flat amount per order | Not listed publicly | Not listed publicly |
| Share of ad spend | Not listed publicly | Not listed publicly |
| Pay per 1,000 views | Not listed publicly | Not listed publicly |
| Retainers | Not listed publicly | Not listed publicly |
| Bonuses | Not listed publicly | Not listed publicly |
| Product seeding | Not listed publicly | Not listed publicly |
| Ads launched from the platform | LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1 | Not listed publicly |
| Money and tracking | LTK | Youdji |
| How sales are attributed | A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 12 | Not listed publicly |
| Platform fee | The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1 | No fee is added to the price the brand agrees with the creator. Youdji takes 20 % of completed orders from the creator; for clients a creator brings, 0 % on the first order and 10 % after. 12 |
| Brand pricing | Not listed publicly | No subscription and no card needed to start; the brand pays only the agreed price per video. AI campaigns are an optional paid feature (the first is at no cost). Payment by card, bank transfer or a prepaid Youdji balance. 1 |
| Creator payout | Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1 | The brand pays in full before work starts; Youdji holds it and releases it when the brand approves. Payouts go to the creator's bank through Stripe, usually within 3 business days. Youdji invoices in the creator's name. 12 |
| Regions | Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1 | Creators in most of Europe, the US, Canada, Australia and Japan, among others; creators need a registered business that can invoice. Brand search filters list the US, France, Spain, Italy, Germany, Belgium, the UK, Canada, Switzerland and Portugal. 12 |
| Scale they publish | They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 123 | They say: They say 12,500+ creators, 3,000+ brands and agencies, and more than $6,000,000 paid to creators. 1 |
What the facts say
Where they overlap
No pay model in common on their public pages.
LTK lists, Youdji does not
- Commission on sales: Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %.
- Ads launched from the platform: LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app.
Checked Nov 7, 2026
Youdji lists, LTK does not
- Pay per video: Each creator sets a rate and negotiates with the brand, then sends an offer; their guide price is about 150 EUR excl. VAT a video, or 150-200 EUR with script writing and editing.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
LTK
- brands that can attribute sales and want to pay on orders
Youdji
- brands that budget per approved video
Questions people ask
What do LTK and Youdji have in common?
On their public pages they list no pay model in common (checked Nov 7, 2026).
What does LTK list that Youdji does not?
LTK lists commission on sales and ads launched from the platform. Youdji does not list them publicly; that is not the same as not offering them.
What does Youdji list that LTK does not?
Youdji lists pay per video. LTK does not list it publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- Youdji: youdji.com, home (English), read 2026-11-07 · youdji.com, checked Nov 7, 2026 · “Each creator sets their own rates, and you negotiate directly with them.”
- LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
- LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
- LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
- LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
- Youdji: youdji.com: For creators, read 2026-11-07 · youdji.com, checked Nov 7, 2026