Compared on public facts
Lucra vs ShopMy
HourlyUGC is our product. Every fact links to its source. Methodology.
Lucra and ShopMy both list pay per video, commission on sales, product seeding and ads launched from the platform. Lucra also lists flat amount per order, share of ad spend, pay per 1,000 views, retainers and bonuses, which ShopMy does not list publicly.
7 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | Lucra | ShopMy |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 12 | Opportunities: the brand sets a requirement and pays a flat fee once it is met, on top of the regular affiliate commission. Gifting Opportunities pair a product with a posting commitment. 1 |
| Commission on sales | Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1 | Affiliate commission through the creator's ShopMy links; they say rates typically range from 10 % to 30 %, set by the brand or retailer. 1 |
| Flat amount per order | Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1 | Not listed publicly |
| Share of ad spend | Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1 | Not listed publicly |
| Pay per 1,000 views | CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 12 | Not listed publicly |
| Retainers | Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1 | Not listed publicly |
| Bonuses | Bonuses pay out automatically alongside flat fees and performance pay. 1 | Not listed publicly |
| Product seeding | Send samples: ship products through Shopify or share a discount code. 1 | Brands send product offers through Lookbooks and the creator picks what to accept; a gift carries no obligation to post. 1 |
| Ads launched from the platform | Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 12 | Spotlights: brands put paid Meta ad spend behind a post the creator already shared, with the creator's affiliate link attached; the creator earns commission on the sales at their existing rate. 12 |
| Money and tracking | Lucra | ShopMy |
| How sales are attributed | The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 12 | Sales are tracked on each creator's ShopMy links (each Spotlight uses a duplicate of the creator's link, tracked apart), plus discount codes where the brand offers them. Commissions stay pending for 30 to 120 days while the retailer's return window and payment complete. 123 |
| Platform fee | No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 123 | On creator consultations, ShopMy keeps 20 % of the fee and the creator keeps 80 %. 1 |
| Brand pricing | Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 12 | Not listed publicly |
| Creator payout | Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 12 | Weekly, every Friday, through Stripe or PayPal, once at least $11 is confirmed. Commissions move from pending to locked when ShopMy receives the retailer's funds; Opportunity payments go out in the Friday payout after completion. 12 |
| Regions | No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 12 | Not listed publicly |
| Scale they publish | Not listed publicly | Not listed publicly |
What the facts say
Where they overlap
- Pay per video
- Commission on sales
- Product seeding
- Ads launched from the platform
Lucra lists, ShopMy does not
- Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
- Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
- Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.
- Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
- Bonuses: Bonuses pay out automatically alongside flat fees and performance pay.
Checked Nov 7, 2026
ShopMy lists, Lucra does not
Nothing in the models we track.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
Lucra
- brands that can attribute sales and want to pay on orders
- brands running Meta ads with creator videos
- brands that budget per approved video
- brands paying for organic reach per 1,000 views
- brands that ship product to creators
- brands running longer creator programs with retainers or bonuses
ShopMy
- brands that can attribute sales and want to pay on orders
- brands that budget per approved video
- brands that ship product to creators
Questions people ask
What do Lucra and ShopMy have in common?
Both list pay per video, commission on sales, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).
What does Lucra list that ShopMy does not?
Lucra lists flat amount per order, share of ad spend, pay per 1,000 views, retainers and bonuses. ShopMy does not list them publicly; that is not the same as not offering them.
What does ShopMy list that Lucra does not?
Nothing in the pay models we track.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
- Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
- ShopMy: ShopMy guide: How do I work with brand partners in the app?, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Opportunities are flat-fee campaigns”
- ShopMy: ShopMy guide: General payment questions, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Commission rates on these products typically range from 10% to 30%.”
- ShopMy: ShopMy guide: How you earn (Spotlights), read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “you earn a commission on every sale you drive”
- Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026