Compared on public facts

Lucra vs Socialync

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Lucra and Socialync both list pay per video, commission on sales, flat amount per order, pay per 1,000 views, retainers, bonuses and ads launched from the platform. Lucra also lists share of ad spend and product seeding, which Socialync does not list publicly.

12 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Lucra and Socialync

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Socialync lists pay per video, commission on sales, flat amount per order, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, share of ad spend and product seeding, which Socialync does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Socialync lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Lucra	Socialync
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 1 2	Organic jobs can pay a rate per post, alone or with a view bonus. 1 2
Commission on sales	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1	Whitelisting and UGC ads jobs pay commission only, with no base at delivery: a percentage of attributed sales or a fixed amount per sale. 1 2
Flat amount per order	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1	On a sales goal the brand can pay a fixed amount per sale instead of a percentage. 1
Share of ad spend	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1	Not listed publicly
Pay per 1,000 views	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 1 2	Organic jobs can pay per 1,000 views with a payout cap; whitelisting deals can also pay a fixed amount per 1,000 views. 1 2
Retainers	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1	A monthly guarantee set against commission; each month pays the larger of the two. 1 2
Bonuses	Bonuses pay out automatically alongside flat fees and performance pay. 1	A view bonus at a threshold on top of a per-post rate. 1
Product seeding	Send samples: ship products through Shopify or share a discount code. 1	Not listed publicly
Ads launched from the platform	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 1 2	Whitelisting deals run as Meta partnership ads or TikTok Spark Ads, with the Meta or TikTok pixel on the brand's connected ad account. Lead and link-click goals are Meta only. 1
Money and tracking	Lucra	Socialync
How sales are attributed	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2	Commission is counted on what the Meta or TikTok pixel on the connected ad account attributes. Statements go out weekly, every two weeks or monthly. No attribution window is given on the page. 1
Platform fee	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3	Paid by the brand: 5 % of the agreed creator pay on organic campaigns; on ads campaigns 1.5 % of attributed sales or 1.25 % of ad spend instead. Billed monthly in arrears. Nothing is taken from creator pay. 1 2 3
Brand pricing	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2	No subscription or seats for brands on the job board; a card is verified at sign-up with a temporary hold that is released. The scheduling app has its own plans ($20, $30 and $99 a month after a 7-day trial). 1 2
Creator payout	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2	The brand pays the creator directly on the listing's terms; Socialync never holds the money. US creators are paid on the Socialync pay page through Stripe. Payment is due 14 days after delivery is confirmed unless the listing says otherwise. 1 2
Regions	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2	US creators are paid through Stripe; elsewhere the creator and the brand settle directly. Sanctioned locations are excluded and users must be 18 or older. 1 2
Scale they publish	Not listed publicly	They say: They say 35,000+ posts a month go through the scheduling app. No creator or brand count is given for the job board. 1

What the facts say

Where they overlap

Pay per video
Commission on sales
Flat amount per order
Pay per 1,000 views
Retainers
Bonuses
Ads launched from the platform

Lucra lists, Socialync does not

Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
Product seeding: Send samples: ship products through Shopify or share a discount code.

Checked Nov 7, 2026

Socialync lists, Lucra does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Lucra

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Socialync

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Lucra and Socialync have in common?

Both list pay per video, commission on sales, flat amount per order, pay per 1,000 views, retainers, bonuses and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Lucra list that Socialync does not?

Lucra lists share of ad spend and product seeding. Socialync does not list them publicly; that is not the same as not offering them.

What does Socialync list that Lucra does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
Socialync: socialync.io: UGC jobs for creators, read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “a rate per post”
Socialync: socialync.io: For brands, read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “Pay flat, per post, with a view bonus or by CPM.”
Socialync: socialync.io: Influencer whitelisting, read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “A whitelisting deal pays commission only.”
Socialync: socialync.io: Marketplace terms (last updated 24 Oct 2026), read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “a view bonus or per-thousand-view rate”
Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026
Socialync: socialync.io, home, read 2026-11-07 · socialync.io, checked Nov 7, 2026