Compared on public facts
Lucra vs Trend
HourlyUGC is our product. Every fact links to its source. Methodology.
Lucra and Trend both list pay per video and product seeding. Lucra also lists commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and ads launched from the platform, which Trend does not list publicly.
5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | Lucra | Trend |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 12 | Creator Credits at $9.16 each; hiring a creator costs 20, 40 or 60 credits by skill level and each hired creator delivers 2 videos or 5 photos. Packages from $550 for up to 6 videos. 1 |
| Commission on sales | Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1 | Not listed publicly |
| Flat amount per order | Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1 | Not listed publicly |
| Share of ad spend | Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1 | Not listed publicly |
| Pay per 1,000 views | CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 12 | Not listed publicly |
| Retainers | Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1 | Not listed publicly |
| Bonuses | Bonuses pay out automatically alongside flat fees and performance pay. 1 | Not listed publicly |
| Product seeding | Send samples: ship products through Shopify or share a discount code. 1 | Brands ship their products to the creators; creators earn cash and keep free products. 12 |
| Ads launched from the platform | Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 12 | Not listed publicly |
| Money and tracking | Lucra | Trend |
| How sales are attributed | The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 12 | Not listed publicly |
| Platform fee | No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 123 | None stated beyond the credits: no subscriptions, software fees or contracts; credits expire 12 months after purchase. 1 |
| Brand pricing | Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 12 | Credit packages: $550 (60 credits, up to 6 videos), $1,045 (140 credits, up to 14), $1,980 (280 credits, up to 28), $3,872 (560 credits, up to 56). 100 % licensing and distribution rights to approved content. 1 |
| Creator payout | Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 12 | Payment goes to the creator's PayPal account as soon as the brand approves the content; free for creators. 1 |
| Regions | No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 12 | Not listed publicly |
| Scale they publish | Not listed publicly | They say: They say over 1,000 brands; their home-page counters show 18,500+ videos created, 21,000+ photos created, 3,700+ creators in the network, 15K+ creators on the waitlist, 31,500+ videos delivered, 46,000+ images delivered and 20,000+ partnerships completed. 1 |
What the facts say
Where they overlap
- Pay per video
- Product seeding
Lucra lists, Trend does not
- Commission on sales: Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army.
- Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
- Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
- Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.
- Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
- Bonuses: Bonuses pay out automatically alongside flat fees and performance pay.
- Ads launched from the platform: Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts.
Checked Nov 7, 2026
Trend lists, Lucra does not
Nothing in the models we track.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
Lucra
- brands that can attribute sales and want to pay on orders
- brands running Meta ads with creator videos
- brands that budget per approved video
- brands paying for organic reach per 1,000 views
- brands that ship product to creators
- brands running longer creator programs with retainers or bonuses
Trend
- brands that budget per approved video
- brands that ship product to creators
Questions people ask
What do Lucra and Trend have in common?
Both list pay per video and product seeding on their public pages (checked Nov 7, 2026).
What does Lucra list that Trend does not?
Lucra lists commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and ads launched from the platform. Trend does not list them publicly; that is not the same as not offering them.
What does Trend list that Lucra does not?
Nothing in the pay models we track.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
- Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
- Trend: trend.io: Pricing, read 2026-11-07 · trend.io, checked Nov 7, 2026 · “Each creator you hire will produce 5 photos or 2 videos”
- Trend: trend.io: For creators, read 2026-11-07 · trend.io, checked Nov 7, 2026 · “Free Products + Cash”
- Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026
- Trend: trend.io, home, read 2026-11-07 · trend.io, checked Nov 7, 2026 · “Why over 1,000 brands trust us.”