Compared on public facts

Lucra vs Upfluence

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Lucra and Upfluence both list pay per video, commission on sales and product seeding. Lucra also lists flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and ads launched from the platform, which Upfluence does not list publicly.

8 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Lucra and Upfluence

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Upfluence lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Upfluence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Upfluence does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Lucra	Upfluence
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 1 2	Flat fee: a set rate for a sponsored post, video or other piece of content; hybrid deals add commission on top. 1
Commission on sales	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1	Affiliate commissions as a percentage of sales from unique links or discount codes; can be mixed with flat fees. 1 2
Flat amount per order	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1	Not listed publicly
Share of ad spend	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1	Not listed publicly
Pay per 1,000 views	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 1 2	Not listed publicly
Retainers	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1	Not listed publicly
Bonuses	Bonuses pay out automatically alongside flat fees and performance pay. 1	Not listed publicly
Product seeding	Send samples: ship products through Shopify or share a discount code. 1	Product gifting campaigns ship products from Shopify, WooCommerce, BigCommerce or Magento catalogs (or manual upload) in exchange for possible posts; posts are not guaranteed. Upfluence says 60 % of gifted influencers share content on average. 1
Ads launched from the platform	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 1 2	Not listed publicly
Money and tracking	Lucra	Upfluence
How sales are attributed	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2	Individual tracking links per influencer showing clicks and sales; auto-generated promo codes with Shopify, WooCommerce, Magento, BigCommerce and Amazon stores; Amazon Attribution supported. No attribution window is published. 1
Platform fee	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3	A fixed platform fee; Upfluence says it takes no percentage of sales and Upfluence Pay carries a 0 % fee. No mandatory setup fee; optional paid onboarding packages exist. 1 2
Brand pricing	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2	Custom-quoted by module (Find High-Impact Creators; Scale Creator Programs; Run Programs on Autopilot), based on team size and program volume. Minimum contract 12 months; a free trial is offered after an initial call. No prices published. 1
Creator payout	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2	Payments through PayPal or Upfluence Pay (bank transfer or direct deposit), in the creator's preferred currency, in bulk, with built-in KYC, W-9 and W-8 collection and automatic 1099s. Available on the Autopilot module. Payout timing is not published. 1 2
Regions	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2	Global payouts in local currencies; no country list is published. The site is offered in English, Italian, French, German and Simplified Chinese. 1
Scale they publish	Not listed publicly	They say: They say: 12+ million creators in the database. 1

What the facts say

Where they overlap

Pay per video
Commission on sales
Product seeding

Lucra lists, Upfluence does not

Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.
Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
Bonuses: Bonuses pay out automatically alongside flat fees and performance pay.
Ads launched from the platform: Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts.

Checked Nov 7, 2026

Upfluence lists, Lucra does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Lucra

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Upfluence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Lucra and Upfluence have in common?

Both list pay per video, commission on sales and product seeding on their public pages (checked Nov 7, 2026).

What does Lucra list that Upfluence does not?

Lucra lists flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and ads launched from the platform. Upfluence does not list them publicly; that is not the same as not offering them.

What does Upfluence list that Lucra does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
Upfluence: Upfluence Pay page · upfluence.com, checked Nov 7, 2026
Upfluence: Upfluence home page · upfluence.com, checked Nov 7, 2026 · “flat fees, affiliate commissions, promo codes, or any mix”
Upfluence: Upfluence help center, product gifting campaign · help.upfluence.co, checked Oct 6, 2025 · “Product gifting campaigns do not guarantee influencer posts.”
Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026
Upfluence: Upfluence pricing page · upfluence.com, checked Nov 7, 2026 · “Upfluence takes no percentage of sales.”