Compared on public facts
Lucra vs Vidovo
HourlyUGC is our product. Every fact links to its source. Methodology.
Lucra and Vidovo both list pay per video, share of ad spend, bonuses, product seeding and ads launched from the platform. Lucra also lists commission on sales, flat amount per order, pay per 1,000 views and retainers, which Vidovo does not list publicly.
9 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | Lucra | Vidovo |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 12 | Creators set a fixed fee per video or post, and can offer packages; a flat fee is paid when the brand accepts the proposal. 12 |
| Commission on sales | Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1 | Not listed publicly |
| Flat amount per order | Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1 | Not listed publicly |
| Share of ad spend | Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1 | Performance-based UGC: a percentage of the Meta ad spend behind the creator's video, alone or on top of a fixed fee. The percentage is the same for every creator in a campaign; their example uses 6 %. 12 |
| Pay per 1,000 views | CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 12 | Not listed publicly |
| Retainers | Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1 | Not listed publicly |
| Bonuses | Bonuses pay out automatically alongside flat fees and performance pay. 1 | Bonuses for top creators; amounts not published. 1 |
| Product seeding | Send samples: ship products through Shopify or share a discount code. 1 | Gift campaigns are supported on the Pro plan. 1 |
| Ads launched from the platform | Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 12 | The brand connects its Meta ad account and links each ad to a creator's video so spend is counted; Facebook partnership ads are listed on the Enterprise plan. 12 |
| Money and tracking | Lucra | Vidovo |
| How sales are attributed | The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 12 | The ad spend share is counted from Meta: Vidovo reads the spend of ads linked to a creator's video every day. Pausing an ad stops the share that day. No sales attribution is described. 1 |
| Platform fee | No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 123 | A marketplace fee of 12 % on Starter and 7 % on Pro, next to the subscription. Ad spend shares in their examples are shown before Vidovo fees. 12 |
| Brand pricing | Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 12 | Starter $499 a month (1 active campaign, 1 seat); Pro $899 a month (10 campaigns, 3 seats, gift campaigns); Enterprise custom. Brands contact sales to begin. 1 |
| Creator payout | Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 12 | Fixed fees are paid when the brand accepts the proposal. Ad spend shares are paid weekly: each day of spend settles 7 days later and pays out the following Monday. 1 |
| Regions | No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 12 | Not listed publicly |
| Scale they publish | Not listed publicly | They say: They say 30,000+ vetted creators in one place and 20,000+ in another, and 10,000+ assets delivered for brands. 1 |
What the facts say
Where they overlap
- Pay per video
- Share of ad spend
- Bonuses
- Product seeding
- Ads launched from the platform
Lucra lists, Vidovo does not
- Commission on sales: Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army.
- Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
- Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.
- Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
Checked Nov 7, 2026
Vidovo lists, Lucra does not
Nothing in the models we track.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
Lucra
- brands that can attribute sales and want to pay on orders
- brands running Meta ads with creator videos
- brands that budget per approved video
- brands paying for organic reach per 1,000 views
- brands that ship product to creators
- brands running longer creator programs with retainers or bonuses
Vidovo
- brands running Meta ads with creator videos
- brands that budget per approved video
- brands that ship product to creators
- brands running longer creator programs with retainers or bonuses
Questions people ask
What do Lucra and Vidovo have in common?
Both list pay per video, share of ad spend, bonuses, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).
What does Lucra list that Vidovo does not?
Lucra lists commission on sales, flat amount per order, pay per 1,000 views and retainers. Vidovo does not list them publicly; that is not the same as not offering them.
What does Vidovo list that Lucra does not?
Nothing in the pay models we track.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
- Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
- Vidovo: vidovo.com: For UGC creators, read 2026-11-07 · vidovo.com, checked Nov 7, 2026 · “Set a fixed fee per video or social media post,”
- Vidovo: vidovo.com: Performance-based UGC, read 2026-11-07 · vidovo.com, checked Nov 7, 2026
- Vidovo: vidovo.com: Pricing, read 2026-11-07 · vidovo.com, checked Nov 7, 2026
- Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026
- Vidovo: vidovo.com, home, read 2026-11-07 · vidovo.com, checked Nov 7, 2026