Compared on public facts

Lucra vs Vyro

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Lucra and Vyro both list pay per 1,000 views. Lucra also lists pay per video, commission on sales, flat amount per order, share of ad spend, retainers, bonuses, product seeding and ads launched from the platform, which Vyro does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Lucra and Vyro

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Vyro lists pay per 1,000 views publicly. HourlyUGC also lists hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend and product seeding, which Vyro does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Vyro does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Lucra	Vyro
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 1 2	Not listed publicly
Commission on sales	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1	Not listed publicly
Flat amount per order	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1	Not listed publicly
Share of ad spend	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1	Not listed publicly
Pay per 1,000 views	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 1 2	Each campaign lists a pay rate per 1,000 views set by the brand, with a budget cap; listings showed about $2 per 1,000. Earning stops when the budget runs out. 1 2
Retainers	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1	Not listed publicly
Bonuses	Bonuses pay out automatically alongside flat fees and performance pay. 1	Not listed publicly
Product seeding	Send samples: ship products through Shopify or share a discount code. 1	Not listed publicly
Ads launched from the platform	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 1 2	Not listed publicly
Money and tracking	Lucra	Vyro
How sales are attributed	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2	Views, not sales. Creators connect their accounts and Vyro reads metrics from the platforms (TikTok, Instagram Reels, YouTube Shorts and X), refreshed hourly; posts pass compliance and fraud checks, with a final check after the campaign ends. Flagged views are not billed. 1 2
Platform fee	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3	Not listed publicly
Brand pricing	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2	The brand sets a rate per 1,000 verified views and a budget cap, with a $1,000 minimum budget; unused budget is refunded at the end. Campaigns can be paused or topped up. 1 2
Creator payout	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2	Earnings stay pending during the campaign and become available after it ends. Withdrawals need at least $10, once a week, through Stripe or PayPal depending on location. 1
Regions	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2	Not listed publicly
Scale they publish	Not listed publicly	They say: They say 125k accounts, 1.5b combined following and 3.5b views, and name MrBeast and Unwell as users. 1 2

What the facts say

Where they overlap

Pay per 1,000 views

Lucra lists, Vyro does not

Pay per video: Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation.
Commission on sales: Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army.
Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
Bonuses: Bonuses pay out automatically alongside flat fees and performance pay.
Product seeding: Send samples: ship products through Shopify or share a discount code.
Ads launched from the platform: Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts.

Checked Nov 7, 2026

Vyro lists, Lucra does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Lucra

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Vyro

brands paying for organic reach per 1,000 views

Questions people ask

What do Lucra and Vyro have in common?

Both list pay per 1,000 views on their public pages (checked Nov 7, 2026).

What does Lucra list that Vyro does not?

Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, retainers, bonuses, product seeding and ads launched from the platform. Vyro does not list them publicly; that is not the same as not offering them.

What does Vyro list that Lucra does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
Vyro: vyro.com, home and FAQ, read 2026-11-07 · vyro.com, checked Nov 7, 2026 · “Each campaign has a pay rate listed per thousand views (CPM).”
Vyro: vyro.com: Vyro for brands, read 2026-11-07 · vyro.com, checked Nov 7, 2026 · “Creators connect their accounts, so we read metrics from the platforms directly.”
Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026