Compared on public facts

Lucra vs Whop Content Rewards

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Lucra and Whop Content Rewards both list pay per video, pay per 1,000 views, retainers and bonuses. Lucra also lists commission on sales, flat amount per order, share of ad spend, product seeding and ads launched from the platform, which Whop Content Rewards does not list publicly.

9 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Lucra and Whop Content Rewards

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Whop Content Rewards lists pay per video, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and product seeding, which Whop Content Rewards does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Whop Content Rewards lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Whop Content Rewards does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Lucra	Whop Content Rewards
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 1 2	Per-post campaigns pay a flat amount for each approved post; per-post settles shortly after approval. 1 2
Commission on sales	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1	Not listed publicly
Flat amount per order	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1	Not listed publicly
Share of ad spend	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1	Not listed publicly
Pay per 1,000 views	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 1 2	CPM campaigns pay a brand-set rate per 1,000 views on the creator's own post, up to a per-clip cap, until the budget is spent; views are verified through the platforms' APIs within a tracking window of normally 30 days. 1 2
Retainers	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1	Retainer campaigns pay a fixed sum per cycle for agreed deliverables, pro rata or after every target is hit; settles after each cycle. 1 2
Bonuses	Bonuses pay out automatically alongside flat fees and performance pay. 1	Brands can add an optional flat fee on top of view-based earnings for each approved submission; pool campaigns split a fixed budget among creators who meet a view minimum. 1 2
Product seeding	Send samples: ship products through Shopify or share a discount code. 1	Not listed publicly
Ads launched from the platform	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 1 2	Not listed publicly
Money and tracking	Lucra	Whop Content Rewards
How sales are attributed	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2	Views, not sales. Views are verified through the social platforms' APIs; every submission gets a 0-100 bot-likelihood score, flagged payouts are held for human review, and only eligible views inside the tracking window (normally 30 days from submission) count. Platforms: TikTok, Instagram and YouTube connected; X shown on the creator page. Creators must submit the post link within 30 minutes of posting. 1 2
Platform fee	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3	Brand side: a 10 % platform fee on every campaign type, charged only on delivered work; 8 % for verified brands; a payment processing fee at funding. Creator side (terms, 4 Oct 2026): a flat 10 % creator fee on every CPM and pool payout; 10 % on per-post and retainer campaigns under $5,000 and 0 % at $5,000 or more. 1 2
Brand pricing	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2	No subscriptions, setup fees, seat fees or listing fees and no minimum term. Campaigns start at $1,000 with no maximum, and can be topped up while scheduled, active or paused. Funded at checkout or from a Whop balance; the budget is held until creators earn it. 1 2
Creator payout	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2	CPM rounds: a 7-day earning period after approval, then a 3-day hold. Per-post settles shortly after approval; retainers after each cycle; pools after a 3-day hold. Earnings go to the creator's Whop wallet; withdraw from $1 to a bank account; Whop settles withdrawals in about 3-5 business days or instantly for a Whop fee. Age 18+. 1 2
Regions	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2	No country list. Campaigns can target regions; creators in sanctioned jurisdictions are excluded; the terms carve out EU and UK users from arbitration. Company: Content Rewards Inc, a Delaware corporation based in Beverly Hills, California. 1
Scale they publish	Not listed publicly	They say: They say: 1M+ creators and 200 agencies (home page); $20M paid out (creators page). 1 2

What the facts say

Where they overlap

Pay per video
Pay per 1,000 views
Retainers
Bonuses

Lucra lists, Whop Content Rewards does not

Commission on sales: Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army.
Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
Product seeding: Send samples: ship products through Shopify or share a discount code.
Ads launched from the platform: Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts.

Checked Nov 7, 2026

Whop Content Rewards lists, Lucra does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Lucra

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Whop Content Rewards

brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Lucra and Whop Content Rewards have in common?

Both list pay per video, pay per 1,000 views, retainers and bonuses on their public pages (checked Nov 7, 2026).

What does Lucra list that Whop Content Rewards does not?

Lucra lists commission on sales, flat amount per order, share of ad spend, product seeding and ads launched from the platform. Whop Content Rewards does not list them publicly; that is not the same as not offering them.

What does Whop Content Rewards list that Lucra does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
Whop Content Rewards: Content Rewards, for creators page · contentrewards.com, checked Nov 7, 2026
Whop Content Rewards: Content Rewards creator terms, sections 6 and 7 · contentrewards.com, checked Oct 4, 2026
Whop Content Rewards: Content Rewards home page · contentrewards.com, checked Nov 7, 2026 · “Paid per 1K views on a video.”
Whop Content Rewards: Whop docs, Content Rewards · docs.whop.com, checked Nov 7, 2026
Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026
Whop Content Rewards: Content Rewards pricing page · contentrewards.com, checked Nov 7, 2026 · “A 10% platform fee on every campaign type, only charged on delivered work.”