Compared on public facts

Roster vs Trybe

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Roster and Trybe both list commission on sales, bonuses, product seeding and ads launched from the platform. Trybe lists pay per video, flat amount per order, share of ad spend and retainers, which Roster does not list publicly.

9 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Roster and Trybe

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Trybe lists pay per video, commission on sales, flat amount per order, share of ad spend, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions and pay per 1,000 views, which Trybe does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Trybe lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Roster	Trybe
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Flat per approved submission: paid for content that gets approved, before it runs as an ad. Trybe's fee on flat payments is 1.5 % of creator earnings. 1 2
Commission on sales	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2	A percent of GMV: the creator earns a share of what their content sells. Trybe's fee on it is 1.5 % of attributed sales. 1 2
Flat amount per order	Not listed publicly	A fixed dollar amount every time the creator's content is tied to a sale. 1
Share of ad spend	Not listed publicly	Meta performance based: paid on ad metrics such as clicks, impressions or ad spend. Trybe's fee on it is 1.25 % of ad spend. 1 2
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	A guaranteed payment tied to a volume goal; the brand tops the creator up if commission falls short. Trybe calls these smart retainers. 1 2
Bonuses	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1	One-time payouts on top of everything else for hitting a specific goal. 1
Product seeding	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2	Built-in sample requests: creators request product and the brand ships it, tied to a Shopify order. 1 2
Ads launched from the platform	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1	Connect Meta and launch whitelisted / Partnership Ads from any approved submission in one click. 1
Money and tracking	Roster	Trybe
How sales are attributed	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2	Server-side last-click attribution built in, from click to checkout, tied to the creator, submission and sale in the store. Brands can instead pay creators on Meta attribution. Each video carries a unique Trybe ID and URL parameters must be on the ad. 1 2
Platform fee	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2	1.5 % of attributed sales on sales-based commissions (% of GMV or per order); 1.25 % of ad spend on ad-performance commissions; 1.5 % of creator earnings on flat payments (per submission, retainers, bonuses). Never stacked. 1
Brand pricing	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1	Free to start; no seats, no contracts, no minimums. The fee above applies as money moves to creators. 1
Creator payout	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2	Payouts run automatically on Stripe. Creators are paid direct to their bank through Stripe Connect with $0 withdrawal fees; currency conversion is handled; free for creators. 1
Regions	Not listed publicly	Payouts through Stripe in 170+ countries, they say. 1
Scale they publish	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1	They say: They say brands launch 100+ ads in fewer than 10 clicks. Their home-page case studies cite, for example, Final Boss Sour going from $300K to $2.1M a month in Meta-attributed revenue in 6 months. 1

What the facts say

Where they overlap

Commission on sales
Bonuses
Product seeding
Ads launched from the platform

Roster lists, Trybe does not

Nothing in the models we track.

Checked Nov 7, 2026

Trybe lists, Roster does not

Pay per video: Flat per approved submission: paid for content that gets approved, before it runs as an ad. Trybe's fee on flat payments is 1.5 % of creator earnings.
Flat amount per order: A fixed dollar amount every time the creator's content is tied to a sale.
Share of ad spend: Meta performance based: paid on ad metrics such as clicks, impressions or ad spend. Trybe's fee on it is 1.25 % of ad spend.
Retainers: A guaranteed payment tied to a volume goal; the brand tops the creator up if commission falls short. Trybe calls these smart retainers.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Trybe

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Roster and Trybe have in common?

Both list commission on sales, bonuses, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Roster list that Trybe does not?

Nothing in the pay models we track. Every model Roster lists, Trybe lists too.

What does Trybe list that Roster does not?

Trybe lists pay per video, flat amount per order, share of ad spend and retainers. Roster does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Trybe: Trybe on X, 2 Sep 2026: six ways brands pay creators (thread opening) · x.com, checked Sep 2, 2026 · “that's only one of six ways brands actually pay creators here”
Trybe: Trybe on X, 2 Sep 2026: flat per approved submission · x.com, checked Sep 2, 2026 · “flat per approved submission - you get paid just for making content”
Trybe: jointrybe.com, brand FAQ, read 2026-11-07 · jointrybe.com, checked Nov 7, 2026 · “Flat rate payments (per submission, retainers and bonuses): 1.5% of creator earnings.”
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Trybe: Trybe on X, 2 Sep 2026: percent of GMV · x.com, checked Sep 2, 2026 · “percent of GMV - you earn a share of whatever your content sells”
Trybe: Trybe on X, 2 Sep 2026: flat per order · x.com, checked Sep 2, 2026 · “flat per order - a fixed dollar amount every time”
Trybe: Trybe on X, 2 Sep 2026: Meta performance based · x.com, checked Sep 2, 2026 · “paid on ad metrics like clicks, impressions or ad spend”
Trybe: Trybe on X, 2 Sep 2026: retainers · x.com, checked Sep 2, 2026 · “retainers - a guaranteed payment tied to hitting a volume goal”
Trybe: Trybe on X, 2 Sep 2026: bonuses · x.com, checked Sep 2, 2026 · “bonuses - one time payouts on top of everything else”
Trybe: Trybe help center: How Sample Requests Work in Trybe (updated 16 Jan 2026) · trybe.crisp.help, checked Jan 16, 2026 · “Sample requests allow creators to receive products for content creation.”
Trybe: Trybe help center: Understanding Video Tracking in Trybe (updated 15 Jan 2026) · trybe.crisp.help, checked Jan 15, 2026 · “Trybe tracks performance at the individual video level using a unique Trybe ID.”