Compared on public facts

TRIBE vs Upfluence

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

TRIBE and Upfluence both list pay per video. Upfluence lists commission on sales and product seeding, which TRIBE does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over TRIBE and Upfluence

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
TRIBE lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which TRIBE does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Upfluence lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Upfluence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. TRIBE and Upfluence do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	TRIBE	Upfluence
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Each creator pitches a price for a post or a piece of content. The brand pre-approves (committing 50 % of the fee) and pays 100 % at final approval. Content Campaigns license UGC without the creator posting it, for 12 months or in perpetuity. 1 2 3	Flat fee: a set rate for a sponsored post, video or other piece of content; hybrid deals add commission on top. 1
Commission on sales	Not listed publicly	Affiliate commissions as a percentage of sales from unique links or discount codes; can be mixed with flat fees. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Not listed publicly	Product gifting campaigns ship products from Shopify, WooCommerce, BigCommerce or Magento catalogs (or manual upload) in exchange for possible posts; posts are not guaranteed. Upfluence says 60 % of gifted influencers share content on average. 1
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	TRIBE	Upfluence
How sales are attributed	Not listed publicly	Individual tracking links per influencer showing clicks and sales; auto-generated promo codes with Shopify, WooCommerce, Magento, BigCommerce and Amazon stores; Amazon Attribution supported. No attribution window is published. 1
Platform fee	A 30 % margin on the brand's total campaign spend, charged on approved content (a 42 % markup on the creator's price). Without a subscription a Campaign Activation Fee applies per campaign. Card payments carry a 1.4 % Stripe fee. Creators who choose 48-hour payment pay 10 % of that payout. 1 2 3 4	A fixed platform fee; Upfluence says it takes no percentage of sales and Upfluence Pay carries a 0 % fee. No mandatory setup fee; optional paid onboarding packages exist. 1 2
Brand pricing	Two subscriptions, TRIBE (platform with standard support) and TRIBE Plus (fully managed); no subscription prices on the pages read. Content licensing fees vary by channel and duration and are quoted by their team. 1 2	Custom-quoted by module (Find High-Impact Creators; Scale Creator Programs; Run Programs on Autopilot), based on team size and program volume. Minimum contract 12 months; a free trial is offered after an initial call. No prices published. 1
Creator payout	Creators choose 45-day payment (the default, 100 % of earnings) or 48-hour payment within two business days of the approved post going live, with a 10 % fee on that payout. 1 2	Payments through PayPal or Upfluence Pay (bank transfer or direct deposit), in the creator's preferred currency, in bulk, with built-in KYC, W-9 and W-8 collection and automatic 1099s. Available on the Autopilot module. Payout timing is not published. 1 2
Regions	Brands are billed in AUD, GBP or USD by location; offices in New York, London, Melbourne and Sydney. 1 2	Global payouts in local currencies; no country list is published. The site is offered in English, Italian, French, German and Simplified Chinese. 1
Scale they publish	They say: They say 70,000+ opt-in creators and name Mars, Unilever, Olay, LEGO and McDonald's as clients. 1	They say: They say: 12+ million creators in the database. 1

What the facts say

Where they overlap

Pay per video

TRIBE lists, Upfluence does not

Nothing in the models we track.

Checked Nov 7, 2026

Upfluence lists, TRIBE does not

Commission on sales: Affiliate commissions as a percentage of sales from unique links or discount codes; can be mixed with flat fees.
Product seeding: Product gifting campaigns ship products from Shopify, WooCommerce, BigCommerce or Magento catalogs (or manual upload) in exchange for possible posts; posts are not guaranteed. Upfluence says 60 % of gifted influencers share content on average.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

TRIBE

brands that budget per approved video

Upfluence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do TRIBE and Upfluence have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does TRIBE list that Upfluence does not?

Nothing in the pay models we track. Every model TRIBE lists, Upfluence lists too.

What does Upfluence list that TRIBE does not?

Upfluence lists commission on sales and product seeding. TRIBE does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

TRIBE: TRIBE help center: Campaign payments and fees, read 2026-11-07 · help.tribegroup.co, checked Nov 7, 2026
TRIBE: TRIBE help center: Content Campaigns explained, read 2026-11-07 · help.tribegroup.co, checked Nov 7, 2026 · “allow you to license Premium UGC - without the need for creators to publish.”
Upfluence: Upfluence Pay page · upfluence.com, checked Nov 7, 2026
Upfluence: Upfluence home page · upfluence.com, checked Nov 7, 2026 · “flat fees, affiliate commissions, promo codes, or any mix”
Upfluence: Upfluence help center, product gifting campaign · help.upfluence.co, checked Oct 6, 2025 · “Product gifting campaigns do not guarantee influencer posts.”
TRIBE: TRIBE help center: Subscriptions, what you need to know, read 2026-11-07 · help.tribegroup.co, checked Nov 7, 2026 · “eliminates the Campaign Activation Fee”
Upfluence: Upfluence pricing page · upfluence.com, checked Nov 7, 2026 · “Upfluence takes no percentage of sales.”
TRIBE: TRIBE help center: Creator payment options explained, read 2026-11-07 · help.tribegroup.co, checked Nov 7, 2026 · “you receive 100% of your earnings.”
TRIBE: tribegroup.co, home, read 2026-11-07 · tribegroup.co, checked Nov 7, 2026