Platform profile

TRIBE

A creator marketplace and managed service where creators pitch priced posts or licensed UGC to brands, and TRIBE adds a margin on the campaign spend it bills.

Updated Nov 7, 2026

tribegroup.co 1 of 9 pay models listed publicly

HourlyUGC is our product. Every fact links to its source. Methodology.

Why brands pick HourlyUGC over TRIBE

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
TRIBE lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which TRIBE does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. TRIBE does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

TRIBE lists pay per video on its public pages. Hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding are not listed publicly (checked Nov 7, 2026).

Pay models

Pay model	Listed publicly	Detail and source
Hourly sessions	–	Not listed publicly (checked Nov 7, 2026)
Pay per video	✓ Yes	Each creator pitches a price for a post or a piece of content. The brand pre-approves (committing 50 % of the fee) and pays 100 % at final approval. Content Campaigns license UGC without the creator posting it, for 12 months or in perpetuity.1 2 3 “allow you to license Premium UGC - without the need for creators to publish.”
Commission on sales	–	Not listed publicly (checked Nov 7, 2026)
Flat amount per order	–	Not listed publicly (checked Nov 7, 2026)
Share of ad spend	–	Not listed publicly (checked Nov 7, 2026)
Pay per 1,000 views	–	Not listed publicly (checked Nov 7, 2026)
Retainers	–	Not listed publicly (checked Nov 7, 2026)
Bonuses	–	Not listed publicly (checked Nov 7, 2026)
Product seeding	–	Not listed publicly (checked Nov 7, 2026)
Ads launched from the platform	–	Not listed publicly (checked Nov 7, 2026)

Fees, attribution, payouts

How sales are attributed	Not listed publicly (checked Nov 7, 2026)
Platform fee	A 30 % margin on the brand's total campaign spend, charged on approved content (a 42 % markup on the creator's price). Without a subscription a Campaign Activation Fee applies per campaign. Card payments carry a 1.4 % Stripe fee. Creators who choose 48-hour payment pay 10 % of that payout. 1 2 3 4
Brand pricing	Two subscriptions, TRIBE (platform with standard support) and TRIBE Plus (fully managed); no subscription prices on the pages read. Content licensing fees vary by channel and duration and are quoted by their team. 1 2
Creator payout	Creators choose 45-day payment (the default, 100 % of earnings) or 48-hour payment within two business days of the approved post going live, with a 10 % fee on that payout. 1 2
Regions	Brands are billed in AUD, GBP or USD by location; offices in New York, London, Melbourne and Sydney. 1 2
Scale they publish	They say: They say 70,000+ opt-in creators and name Mars, Unilever, Olay, LEGO and McDonald's as clients. 1

Is TRIBE legit? What the public record shows

From TRIBE's own public pages, checked Nov 7, 2026. No verdict: what is public, and what is not.

TRIBE runs at tribegroup.co and lists pay per video on its public pages, checked Nov 7, 2026, read on 14 public pages. What is not on those pages is shown as not listed publicly. This site gives no verdict: it shows the public record, with a source and a date on every fact.

Company: TRIBE runs at tribegroup.co. Brands are billed in AUD, GBP or USD by location; offices in New York, London, Melbourne and Sydney.
How creators are paid: Pay per video listed publicly. Creators choose 45-day payment (the default, 100 % of earnings) or 48-hour payment within two business days of the approved post going live, with a 10 % fee on that payout.
What brands pay: A 30 % margin on the brand's total campaign spend, charged on approved content (a 42 % markup on the creator's price). Without a subscription a Campaign Activation Fee applies per campaign. Card payments carry a 1.4 % Stripe fee. Creators who choose 48-hour payment pay 10 % of that payout. Two subscriptions, TRIBE (platform with standard support) and TRIBE Plus (fully managed); no subscription prices on the pages read. Content licensing fees vary by channel and duration and are quoted by their team.
What it says about its scale: They say 70,000+ opt-in creators and name Mars, Unilever, Olay, LEGO and McDonald's as clients.
Where we read it: 14 public pages on help.tribegroup.co and tribegroup.co, each linked under Sources below, checked Nov 7, 2026.
Not on its public pages: Hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding. Not listed publicly is not the same as not offered.

Fits, from the facts

Brands that want creators to set their own price per post
Licensing creator UGC for a brand's own channels without the creator posting
A managed creator service in Australia, the UK or the US

Notes

Campaigns run on TikTok, Instagram, Snapchat and Pinterest, they say. Their help center describes the fee two ways (30 % of total spend, or a 42 % markup on the creator's price); both describe the same amount. Managed services (TRIBE Plus) and media buying (TRIBE Media) are separate offers.

Sources

Checked Nov 7, 2026. Send a correction with a public URL and we update the fact and its date.

TRIBE help center: Campaign payments and fees, read 2026-11-07 · help.tribegroup.co, checked Nov 7, 2026
TRIBE help center: Content Campaigns explained, read 2026-11-07 · help.tribegroup.co, checked Nov 7, 2026 · “allow you to license Premium UGC - without the need for creators to publish.”
TRIBE help center: Subscriptions, what you need to know, read 2026-11-07 · help.tribegroup.co, checked Nov 7, 2026 · “eliminates the Campaign Activation Fee”
TRIBE help center: Creator payment options explained, read 2026-11-07 · help.tribegroup.co, checked Nov 7, 2026 · “you receive 100% of your earnings.”
tribegroup.co, home, read 2026-11-07 · tribegroup.co, checked Nov 7, 2026