Compared on public facts

TRIBE vs UpPromote

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

TRIBE and UpPromote list no pay model in common on their public pages. TRIBE also lists pay per video, which UpPromote does not list publicly. UpPromote lists commission on sales, bonuses and product seeding, which TRIBE does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over TRIBE and UpPromote

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
TRIBE lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which TRIBE does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
UpPromote lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which UpPromote does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). UpPromote lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. TRIBE and UpPromote do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	TRIBE	UpPromote
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Each creator pitches a price for a post or a piece of content. The brand pre-approves (committing 50 % of the fee) and pays 100 % at final approval. Content Campaigns license UGC without the creator posting it, for 12 months or in perpetuity. 1 2 3	Not listed publicly
Commission on sales	Not listed publicly	Commission on referred orders, with commission tiers; orders are recorded and commission is calculated automatically. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	A performance bonus feature next to commission tiers and multi-level networks. 1
Product seeding	Not listed publicly	Product gifting and free product samples for partners. 1
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	TRIBE	UpPromote
How sales are attributed	Not listed publicly	Links, coupons, connected customers and connected products, used together. No cookie window is given on the home page. 1
Platform fee	A 30 % margin on the brand's total campaign spend, charged on approved content (a 42 % markup on the creator's price). Without a subscription a Campaign Activation Fee applies per campaign. Card payments carry a 1.4 % Stripe fee. Creators who choose 48-hour payment pay 10 % of that payout. 1 2 3 4	A performance fee on sales from approved referrals tracked in the app: 2 % (Growth), 1.5 % (Professional), 1 % (Enterprise); none on the Free plan. Charged monthly. 1
Brand pricing	Two subscriptions, TRIBE (platform with standard support) and TRIBE Plus (fully managed); no subscription prices on the pages read. Content licensing fees vary by channel and duration and are quoted by their team. 1 2	Free $0; Growth $29.99 a month ($24.99 billed yearly); Professional $89.99 ($74.99); Enterprise $199.99 ($166.66). 14-day trial on every paid plan. Marketplace listing from Growth up. 1 2
Creator payout	Creators choose 45-day payment (the default, 100 % of earnings) or 48-hour payment within two business days of the approved post going live, with a 10 % fee on that payout. 1 2	Payouts by PayPal or store credit, scheduled by date or cycle or sent on approval, with minimum thresholds the brand sets. PayPal auto-pay is listed under Professional; a Wise bank transfer integration is also listed. 1 2
Regions	Brands are billed in AUD, GBP or USD by location; offices in New York, London, Melbourne and Sydney. 1 2	Not listed publicly
Scale they publish	They say: They say 70,000+ opt-in creators and name Mars, Unilever, Olay, LEGO and McDonald's as clients. 1	They say: They say 250,000+ customers, 3,500+ Shopify Plus stores, $2.05B+ partner GMV tracked and $110M in commissions paid. 1

What the facts say

Where they overlap

No pay model in common on their public pages.

TRIBE lists, UpPromote does not

Pay per video: Each creator pitches a price for a post or a piece of content. The brand pre-approves (committing 50 % of the fee) and pays 100 % at final approval. Content Campaigns license UGC without the creator posting it, for 12 months or in perpetuity.

Checked Nov 7, 2026

UpPromote lists, TRIBE does not

Commission on sales: Commission on referred orders, with commission tiers; orders are recorded and commission is calculated automatically.
Bonuses: A performance bonus feature next to commission tiers and multi-level networks.
Product seeding: Product gifting and free product samples for partners.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

TRIBE

brands that budget per approved video

UpPromote

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do TRIBE and UpPromote have in common?

On their public pages they list no pay model in common (checked Nov 7, 2026).

What does TRIBE list that UpPromote does not?

TRIBE lists pay per video. UpPromote does not list it publicly; that is not the same as not offering it.

What does UpPromote list that TRIBE does not?

UpPromote lists commission on sales, bonuses and product seeding. TRIBE does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

TRIBE: TRIBE help center: Campaign payments and fees, read 2026-11-07 · help.tribegroup.co, checked Nov 7, 2026
TRIBE: TRIBE help center: Content Campaigns explained, read 2026-11-07 · help.tribegroup.co, checked Nov 7, 2026 · “allow you to license Premium UGC - without the need for creators to publish.”
UpPromote: uppromote.com, home, read 2026-11-07 · uppromote.com, checked Nov 7, 2026 · “New orders get recorded and commissions get calculated accordingly.”
TRIBE: TRIBE help center: Subscriptions, what you need to know, read 2026-11-07 · help.tribegroup.co, checked Nov 7, 2026 · “eliminates the Campaign Activation Fee”
UpPromote: uppromote.com: Pricing, read 2026-11-07 · uppromote.com, checked Nov 7, 2026 · “applies only to sales from approved referrals tracked in app.”
TRIBE: TRIBE help center: Creator payment options explained, read 2026-11-07 · help.tribegroup.co, checked Nov 7, 2026 · “you receive 100% of your earnings.”
TRIBE: tribegroup.co, home, read 2026-11-07 · tribegroup.co, checked Nov 7, 2026