Compared on public facts

Trybe vs Upfluence

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Trybe and Upfluence both list pay per video, commission on sales and product seeding. Trybe also lists flat amount per order, share of ad spend, retainers, bonuses and ads launched from the platform, which Upfluence does not list publicly.

9 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Trybe and Upfluence

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Trybe lists pay per video, commission on sales, flat amount per order, share of ad spend, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions and pay per 1,000 views, which Trybe does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Trybe lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Upfluence lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Upfluence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Upfluence does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Trybe	Upfluence
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Flat per approved submission: paid for content that gets approved, before it runs as an ad. Trybe's fee on flat payments is 1.5 % of creator earnings. 1 2	Flat fee: a set rate for a sponsored post, video or other piece of content; hybrid deals add commission on top. 1
Commission on sales	A percent of GMV: the creator earns a share of what their content sells. Trybe's fee on it is 1.5 % of attributed sales. 1 2	Affiliate commissions as a percentage of sales from unique links or discount codes; can be mixed with flat fees. 1 2
Flat amount per order	A fixed dollar amount every time the creator's content is tied to a sale. 1	Not listed publicly
Share of ad spend	Meta performance based: paid on ad metrics such as clicks, impressions or ad spend. Trybe's fee on it is 1.25 % of ad spend. 1 2	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	A guaranteed payment tied to a volume goal; the brand tops the creator up if commission falls short. Trybe calls these smart retainers. 1 2	Not listed publicly
Bonuses	One-time payouts on top of everything else for hitting a specific goal. 1	Not listed publicly
Product seeding	Built-in sample requests: creators request product and the brand ships it, tied to a Shopify order. 1 2	Product gifting campaigns ship products from Shopify, WooCommerce, BigCommerce or Magento catalogs (or manual upload) in exchange for possible posts; posts are not guaranteed. Upfluence says 60 % of gifted influencers share content on average. 1
Ads launched from the platform	Connect Meta and launch whitelisted / Partnership Ads from any approved submission in one click. 1	Not listed publicly
Money and tracking	Trybe	Upfluence
How sales are attributed	Server-side last-click attribution built in, from click to checkout, tied to the creator, submission and sale in the store. Brands can instead pay creators on Meta attribution. Each video carries a unique Trybe ID and URL parameters must be on the ad. 1 2	Individual tracking links per influencer showing clicks and sales; auto-generated promo codes with Shopify, WooCommerce, Magento, BigCommerce and Amazon stores; Amazon Attribution supported. No attribution window is published. 1
Platform fee	1.5 % of attributed sales on sales-based commissions (% of GMV or per order); 1.25 % of ad spend on ad-performance commissions; 1.5 % of creator earnings on flat payments (per submission, retainers, bonuses). Never stacked. 1	A fixed platform fee; Upfluence says it takes no percentage of sales and Upfluence Pay carries a 0 % fee. No mandatory setup fee; optional paid onboarding packages exist. 1 2
Brand pricing	Free to start; no seats, no contracts, no minimums. The fee above applies as money moves to creators. 1	Custom-quoted by module (Find High-Impact Creators; Scale Creator Programs; Run Programs on Autopilot), based on team size and program volume. Minimum contract 12 months; a free trial is offered after an initial call. No prices published. 1
Creator payout	Payouts run automatically on Stripe. Creators are paid direct to their bank through Stripe Connect with $0 withdrawal fees; currency conversion is handled; free for creators. 1	Payments through PayPal or Upfluence Pay (bank transfer or direct deposit), in the creator's preferred currency, in bulk, with built-in KYC, W-9 and W-8 collection and automatic 1099s. Available on the Autopilot module. Payout timing is not published. 1 2
Regions	Payouts through Stripe in 170+ countries, they say. 1	Global payouts in local currencies; no country list is published. The site is offered in English, Italian, French, German and Simplified Chinese. 1
Scale they publish	They say: They say brands launch 100+ ads in fewer than 10 clicks. Their home-page case studies cite, for example, Final Boss Sour going from $300K to $2.1M a month in Meta-attributed revenue in 6 months. 1	They say: They say: 12+ million creators in the database. 1

What the facts say

Where they overlap

Pay per video
Commission on sales
Product seeding

Trybe lists, Upfluence does not

Flat amount per order: A fixed dollar amount every time the creator's content is tied to a sale.
Share of ad spend: Meta performance based: paid on ad metrics such as clicks, impressions or ad spend. Trybe's fee on it is 1.25 % of ad spend.
Retainers: A guaranteed payment tied to a volume goal; the brand tops the creator up if commission falls short. Trybe calls these smart retainers.
Bonuses: One-time payouts on top of everything else for hitting a specific goal.
Ads launched from the platform: Connect Meta and launch whitelisted / Partnership Ads from any approved submission in one click.

Checked Nov 7, 2026

Upfluence lists, Trybe does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Trybe

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Upfluence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Trybe and Upfluence have in common?

Both list pay per video, commission on sales and product seeding on their public pages (checked Nov 7, 2026).

What does Trybe list that Upfluence does not?

Trybe lists flat amount per order, share of ad spend, retainers, bonuses and ads launched from the platform. Upfluence does not list them publicly; that is not the same as not offering them.

What does Upfluence list that Trybe does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Trybe: Trybe on X, 2 Sep 2026: six ways brands pay creators (thread opening) · x.com, checked Sep 2, 2026 · “that's only one of six ways brands actually pay creators here”
Trybe: Trybe on X, 2 Sep 2026: flat per approved submission · x.com, checked Sep 2, 2026 · “flat per approved submission - you get paid just for making content”
Trybe: jointrybe.com, brand FAQ, read 2026-11-07 · jointrybe.com, checked Nov 7, 2026 · “Flat rate payments (per submission, retainers and bonuses): 1.5% of creator earnings.”
Upfluence: Upfluence Pay page · upfluence.com, checked Nov 7, 2026
Trybe: Trybe on X, 2 Sep 2026: percent of GMV · x.com, checked Sep 2, 2026 · “percent of GMV - you earn a share of whatever your content sells”
Upfluence: Upfluence home page · upfluence.com, checked Nov 7, 2026 · “flat fees, affiliate commissions, promo codes, or any mix”
Trybe: Trybe on X, 2 Sep 2026: flat per order · x.com, checked Sep 2, 2026 · “flat per order - a fixed dollar amount every time”
Trybe: Trybe on X, 2 Sep 2026: Meta performance based · x.com, checked Sep 2, 2026 · “paid on ad metrics like clicks, impressions or ad spend”
Trybe: Trybe on X, 2 Sep 2026: retainers · x.com, checked Sep 2, 2026 · “retainers - a guaranteed payment tied to hitting a volume goal”
Trybe: Trybe on X, 2 Sep 2026: bonuses · x.com, checked Sep 2, 2026 · “bonuses - one time payouts on top of everything else”
Trybe: Trybe help center: How Sample Requests Work in Trybe (updated 16 Jan 2026) · trybe.crisp.help, checked Jan 16, 2026 · “Sample requests allow creators to receive products for content creation.”
Upfluence: Upfluence help center, product gifting campaign · help.upfluence.co, checked Oct 6, 2025 · “Product gifting campaigns do not guarantee influencer posts.”
Trybe: Trybe help center: Understanding Video Tracking in Trybe (updated 15 Jan 2026) · trybe.crisp.help, checked Jan 15, 2026 · “Trybe tracks performance at the individual video level using a unique Trybe ID.”
Upfluence: Upfluence pricing page · upfluence.com, checked Nov 7, 2026 · “Upfluence takes no percentage of sales.”