Compared on public facts

8x Social vs Later (formerly Mavely)

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

8x Social and Later (formerly Mavely) both list bonuses. 8x Social also lists pay per video, pay per 1,000 views and retainers, which Later (formerly Mavely) does not list publicly. Later (formerly Mavely) lists commission on sales, which 8x Social does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over 8x Social and Later (formerly Mavely)

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
8x Social lists pay per video, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and product seeding, which 8x Social does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 8x Social lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Later (formerly Mavely) lists commission on sales and bonuses publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Later (formerly Mavely) does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Later (formerly Mavely) lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 8x Social and Later (formerly Mavely) do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	8x Social	Later (formerly Mavely)
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators are paid a base for every approved post (sample brief: $22 per post, paid once approved). 1 2	Not listed publicly
Commission on sales	Not listed publicly	Creators earn commission on sales through their affiliate links, counted on the full cart; no rates are published. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	A view bonus per 1,000 views on the post with no cap (sample brief: +$2 per 1,000 views; 12,408 views earn $24.82). 1	Not listed publicly
Retainers	The terms list a retainer among the structures a brand may set (flat fee, retainer, performance bonus or hybrid); no retainer amounts are published. 1	Not listed publicly
Bonuses	Performance bonuses are listed in the terms as a possible pay structure; the creator page frames virality as a bonus on top of guaranteed base pay. 1 2	Monthly bonuses for creators, plus referral commission; amounts not published. 1
Product seeding	Not listed publicly	Not listed publicly
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	8x Social	Later (formerly Mavely)
How sales are attributed	Views, not sales. Every view is counted as it lands on TikTok, Instagram and YouTube; videos are posted from new TikTok and Instagram accounts created for each campaign, not the creator's personal account. No sales attribution is described; the pitch is organic reach with zero ad spend. 1 2	Affiliate links shared by the creator, with clicks and sales tracked as they happen. No attribution window is given. 1
Platform fee	Brand side: not published; the terms say standard pricing is per creator per month, by tier, geography and negotiated terms, billed monthly in advance, plus processing fees. Creator side: a platform service fee is deducted before payout; the percentage is not stated. 1	No fees, applications or follower minimums for creators. A brand-side fee is not published on this page. 1
Brand pricing	Self Service: no price shown, 7-day free trial, cancel anytime. Full Service: custom pricing by campaign scope, minimum engagement from $5k/month, 8x handles briefs, sourcing, payments, contracts and usage rights. Terms: subscriptions per creator per month, non-refundable once services commence, 1.5 % monthly interest on late payment. 1 2 3	Not listed publicly
Creator payout	Payouts run monthly, in 30 countries, by bank transfer, PayPal, Stripe or crypto depending on country; the terms say typically within 14 business days of brand approval, through Stripe Connect or other processors, after identity verification and tax documentation, in US dollars with possible conversion fees. No minimum followers to join; no minimum payout stated. 1 2	Not listed publicly
Regions	Creators in 140+ countries; payouts in 30 countries; examples on the brands page include the United States, Germany, Spain, India and the Middle East. Company: 8x Social, Inc., a Delaware C corporation; the terms reference the EU Digital Services Act and consumer law in the user's country. 1 2	Not listed publicly
Scale they publish	They say: They say: 250,000+ creators in 140+ countries, 12,000+ posts, 300M+ views generated with no ad spend; case claims include 62M+ views in two months for a consumer app. 1 2	They say: They say thousands of brands to choose from; no creator count. A creator testimonial claims over $320k earned in 2025 (their claim). 1

What the facts say

Where they overlap

Bonuses

8x Social lists, Later (formerly Mavely) does not

Pay per video: Creators are paid a base for every approved post (sample brief: $22 per post, paid once approved).
Pay per 1,000 views: A view bonus per 1,000 views on the post with no cap (sample brief: +$2 per 1,000 views; 12,408 views earn $24.82).
Retainers: The terms list a retainer among the structures a brand may set (flat fee, retainer, performance bonus or hybrid); no retainer amounts are published.

Checked Nov 7, 2026

Later (formerly Mavely) lists, 8x Social does not

Commission on sales: Creators earn commission on sales through their affiliate links, counted on the full cart; no rates are published.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

8x Social

brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Later (formerly Mavely)

brands that can attribute sales and want to pay on orders
brands running longer creator programs with retainers or bonuses

Questions people ask

What do 8x Social and Later (formerly Mavely) have in common?

Both list bonuses on their public pages (checked Nov 7, 2026).

What does 8x Social list that Later (formerly Mavely) does not?

8x Social lists pay per video, pay per 1,000 views and retainers. Later (formerly Mavely) does not list them publicly; that is not the same as not offering them.

What does Later (formerly Mavely) list that 8x Social does not?

Later (formerly Mavely) lists commission on sales. 8x Social does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

8x Social: 8x Social home page · 8x.social, checked Nov 7, 2026 · “paid for every approved post, plus a bonus on your views”
8x Social: 8x Social, for creators page · 8x.social, checked Nov 7, 2026
Later (formerly Mavely): later.com: Creator affiliate platform, read 2026-11-07 · later.com, checked Nov 7, 2026 · “Earn through affiliate links, brand campaigns, monthly bonuses, and referral commission.”
8x Social: 8x Social terms of service (last updated March 2026) · 8x.social, checked Mar 1, 2026
8x Social: 8x Social, for brands page · 8x.social, checked Nov 7, 2026 · “You see every view the moment it lands.”
8x Social: 8x Social, full service page · 8x.social, checked Nov 7, 2026 · “Minimum engagement starts at $5k/month.”