Compared on public facts

8x Social vs LTK

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

8x Social and LTK list no pay model in common on their public pages. 8x Social also lists pay per video, pay per 1,000 views, retainers and bonuses, which LTK does not list publicly. LTK lists commission on sales and ads launched from the platform, which 8x Social does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over 8x Social and LTK

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
8x Social lists pay per video, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and product seeding, which 8x Social does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 8x Social lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 8x Social does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	8x Social	LTK
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators are paid a base for every approved post (sample brief: $22 per post, paid once approved). 1 2	Not listed publicly
Commission on sales	Not listed publicly	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 1 2 3
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	A view bonus per 1,000 views on the post with no cap (sample brief: +$2 per 1,000 views; 12,408 views earn $24.82). 1	Not listed publicly
Retainers	The terms list a retainer among the structures a brand may set (flat fee, retainer, performance bonus or hybrid); no retainer amounts are published. 1	Not listed publicly
Bonuses	Performance bonuses are listed in the terms as a possible pay structure; the creator page frames virality as a bonus on top of guaranteed base pay. 1 2	Not listed publicly
Product seeding	Not listed publicly	Not listed publicly
Ads launched from the platform	Not listed publicly	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1
Money and tracking	8x Social	LTK
How sales are attributed	Views, not sales. Every view is counted as it lands on TikTok, Instagram and YouTube; videos are posted from new TikTok and Instagram accounts created for each campaign, not the creator's personal account. No sales attribution is described; the pitch is organic reach with zero ad spend. 1 2	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2
Platform fee	Brand side: not published; the terms say standard pricing is per creator per month, by tier, geography and negotiated terms, billed monthly in advance, plus processing fees. Creator side: a platform service fee is deducted before payout; the percentage is not stated. 1	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1
Brand pricing	Self Service: no price shown, 7-day free trial, cancel anytime. Full Service: custom pricing by campaign scope, minimum engagement from $5k/month, 8x handles briefs, sourcing, payments, contracts and usage rights. Terms: subscriptions per creator per month, non-refundable once services commence, 1.5 % monthly interest on late payment. 1 2 3	Not listed publicly
Creator payout	Payouts run monthly, in 30 countries, by bank transfer, PayPal, Stripe or crypto depending on country; the terms say typically within 14 business days of brand approval, through Stripe Connect or other processors, after identity verification and tax documentation, in US dollars with possible conversion fees. No minimum followers to join; no minimum payout stated. 1 2	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1
Regions	Creators in 140+ countries; payouts in 30 countries; examples on the brands page include the United States, Germany, Spain, India and the Middle East. Company: 8x Social, Inc., a Delaware C corporation; the terms reference the EU Digital Services Act and consumer law in the user's country. 1 2	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1
Scale they publish	They say: They say: 250,000+ creators in 140+ countries, 12,000+ posts, 300M+ views generated with no ad spend; case claims include 62M+ views in two months for a consumer app. 1 2	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3

What the facts say

Where they overlap

No pay model in common on their public pages.

8x Social lists, LTK does not

Pay per video: Creators are paid a base for every approved post (sample brief: $22 per post, paid once approved).
Pay per 1,000 views: A view bonus per 1,000 views on the post with no cap (sample brief: +$2 per 1,000 views; 12,408 views earn $24.82).
Retainers: The terms list a retainer among the structures a brand may set (flat fee, retainer, performance bonus or hybrid); no retainer amounts are published.
Bonuses: Performance bonuses are listed in the terms as a possible pay structure; the creator page frames virality as a bonus on top of guaranteed base pay.

Checked Nov 7, 2026

LTK lists, 8x Social does not

Commission on sales: Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %.
Ads launched from the platform: LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

8x Social

brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

LTK

brands that can attribute sales and want to pay on orders

Questions people ask

What do 8x Social and LTK have in common?

On their public pages they list no pay model in common (checked Nov 7, 2026).

What does 8x Social list that LTK does not?

8x Social lists pay per video, pay per 1,000 views, retainers and bonuses. LTK does not list them publicly; that is not the same as not offering them.

What does LTK list that 8x Social does not?

LTK lists commission on sales and ads launched from the platform. 8x Social does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

8x Social: 8x Social home page · 8x.social, checked Nov 7, 2026 · “paid for every approved post, plus a bonus on your views”
8x Social: 8x Social, for creators page · 8x.social, checked Nov 7, 2026
LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
8x Social: 8x Social terms of service (last updated March 2026) · 8x.social, checked Mar 1, 2026
LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
8x Social: 8x Social, for brands page · 8x.social, checked Nov 7, 2026 · “You see every view the moment it lands.”
LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
8x Social: 8x Social, full service page · 8x.social, checked Nov 7, 2026 · “Minimum engagement starts at $5k/month.”