Compared on public facts

Agentio vs Billo

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Agentio and Billo both list ads launched from the platform. Agentio also lists pay per 1,000 views, which Billo does not list publicly. Billo lists pay per video and product seeding, which Agentio does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Agentio and Billo

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Agentio lists pay per 1,000 views publicly. HourlyUGC also lists hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend and product seeding, which Agentio does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Billo lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Billo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Agentio	Billo
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees. 1
Commission on sales	Not listed publicly	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Each creator placement is priced at a standardized CPM based on the creator's audience data. The page does not say whether pay follows actual views. 1 2	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Not listed publicly	The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost. 1 2
Ads launched from the platform	Creator-led Partnership Ads on Meta, launched through Agentio (a newer product next to YouTube integrations). 1	Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account. 1 2
Money and tracking	Agentio	Billo
How sales are attributed	Not listed publicly	Not listed publicly
Platform fee	No fees for creators. A brand-side fee is not stated on the pages read. 1	Included in the video price: the price covers the creator's fee, basic editing, the Billo platform and transaction fees. No subscription is needed to order videos. 1
Brand pricing	Not listed publicly	Prepaid packs valid for 12 months, no auto-renewal: $1,000 (covers up to 10 videos), $2,500 with a $300 bonus (up to 28 videos), $5,000 with a $700 bonus (up to 57 videos), larger packs on request. Videos from $99. Optional subscriptions: CreativeOps from $149 a month, Managed Service from $2,000 a month plus video costs. 1
Creator payout	Payment is automated by Agentio along with sourcing, shipping and tracking; no schedule or method is given. 1 2	Earnings are credited to the creator's Billo account when the video is approved and paid twice a month via PayPal. Billo pays the creator on the brand's behalf and creators receive the full compensation shown for the job. 1 2
Regions	Not listed publicly	Creators must live in the United States, Canada or the United Kingdom. Videos can be ordered in English, Spanish, Portuguese or French, or silent. 1 2
Scale they publish	They say: They say thousands of vetted creators opted in and brands approve 90 % of the creators Agentio matches; they also announced a $40M Series B. 1 2	They say: They say 5,000+ vetted creators, 37,000+ brands, and performance data from 1.41M Meta ads with $1.24B in spend. 1 2

What the facts say

Where they overlap

Ads launched from the platform

Agentio lists, Billo does not

Pay per 1,000 views: Each creator placement is priced at a standardized CPM based on the creator's audience data. The page does not say whether pay follows actual views.

Checked Nov 7, 2026

Billo lists, Agentio does not

Pay per video: Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees.
Product seeding: The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Agentio

brands paying for organic reach per 1,000 views

Billo

brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Agentio and Billo have in common?

Both list ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Agentio list that Billo does not?

Agentio lists pay per 1,000 views. Billo does not list it publicly; that is not the same as not offering it.

What does Billo list that Agentio does not?

Billo lists pay per video and product seeding. Agentio does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Billo: billo.app: Pricing, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Videos start at $99, which covers a 15-second video from a regular creator”
Agentio: agentio.com, home, read 2026-11-07 · agentio.com, checked Nov 7, 2026 · “each priced at a transparent and standardized CPM”
Agentio: agentio.com: For creators, read 2026-11-07 · agentio.com, checked Nov 7, 2026 · “prices your inventory based on actual data from your audience”
Billo: billo.app: For creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Products will be shipped to your address at no cost.”
Billo: billo.app: Partnership ads, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Partnership ads change whose handle appears on the ad, not who runs the media.”
Billo: billo.app: Find and hire UGC creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Use Meta Partnership Ads or TikTok Spark Ads to leverage creator credibility”
Billo: Billo blog: How Billo pricing works, 6 Nov 2026 · billo.app, checked Nov 6, 2026 · “creators receive the full compensation shown for the job”
Billo: billo.app, home, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “based on 1.41M Meta ads, $1.24B in spend”