Compared on public facts

Agentio vs Cohley

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Agentio and Cohley both list ads launched from the platform. Agentio also lists pay per 1,000 views, which Cohley does not list publicly. Cohley lists pay per video and product seeding, which Agentio does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Agentio and Cohley

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Agentio lists pay per 1,000 views publicly. HourlyUGC also lists hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend and product seeding, which Agentio does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Cohley lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Cohley does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Agentio	Cohley
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Creator compensation per asset is set by the brand in each brief; their FAQ guidance is UGC videos from around $250 and UGC photos from around $50. Cohley says it never takes a cut of creator compensation. 1
Commission on sales	Not listed publicly	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Each creator placement is priced at a standardized CPM based on the creator's audience data. The page does not say whether pay follows actual views. 1 2	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Not listed publicly	Product seeding at $35 per completed creator, pay-as-you-go; the product cost is separate; shipping is automated for Shopify brands. Creators receive product rather than cash on seeding briefs. 1 2
Ads launched from the platform	Creator-led Partnership Ads on Meta, launched through Agentio (a newer product next to YouTube integrations). 1	Instagram Partnership Ad authorization codes are collected during the creator upload flow, so the brand can run ads through the creator's handle from its own ad account. 1
Money and tracking	Agentio	Cohley
How sales are attributed	Not listed publicly	Not listed publicly
Platform fee	No fees for creators. A brand-side fee is not stated on the pages read. 1	Custom pricing based on the amount of content generated; creator compensation is billed separately and never marked up, they say. Product seeding is $35 per completed creator on top of the product cost. 1 2
Brand pricing	Not listed publicly	Custom. A 3-month paid Pilot or a 12-month Annual package; they say the Annual includes a $6,000 creator compensation bonus. Their FAQ says most brands budget $2,500 to $3,000 per brief in creator compensation, yielding 10 to 20 pieces of content. 1 2
Creator payout	Payment is automated by Agentio along with sourcing, shipping and tracking; no schedule or method is given. 1 2	Creators are paid after the brand approves the content (their FAQ). Their creator terms say payment comes not earlier than 30 days after the campaign's end date and that creators bear PayPal fees of 2.9 % of compensation. 1
Regions	Not listed publicly	Built for mid-market and enterprise brands selling physical products in the US and Canada, they say. 1
Scale they publish	They say: They say thousands of vetted creators opted in and brands approve 90 % of the creators Agentio matches; they also announced a $40M Series B. 1 2	They say: They say a network of 200,000+ vetted creators and a 90 %+ completion rate on product seeding. 1 2

What the facts say

Where they overlap

Ads launched from the platform

Agentio lists, Cohley does not

Pay per 1,000 views: Each creator placement is priced at a standardized CPM based on the creator's audience data. The page does not say whether pay follows actual views.

Checked Nov 7, 2026

Cohley lists, Agentio does not

Pay per video: Creator compensation per asset is set by the brand in each brief; their FAQ guidance is UGC videos from around $250 and UGC photos from around $50. Cohley says it never takes a cut of creator compensation.
Product seeding: Product seeding at $35 per completed creator, pay-as-you-go; the product cost is separate; shipping is automated for Shopify brands. Creators receive product rather than cash on seeding briefs.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Agentio

brands paying for organic reach per 1,000 views

Cohley

brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Agentio and Cohley have in common?

Both list ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Agentio list that Cohley does not?

Agentio lists pay per 1,000 views. Cohley does not list it publicly; that is not the same as not offering it.

What does Cohley list that Agentio does not?

Cohley lists pay per video and product seeding. Agentio does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Cohley: cohley.com: FAQ (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “UGC videos start at around $250 and UGC photos start at around $50”
Agentio: agentio.com, home, read 2026-11-07 · agentio.com, checked Nov 7, 2026 · “each priced at a transparent and standardized CPM”
Agentio: agentio.com: For creators, read 2026-11-07 · agentio.com, checked Nov 7, 2026 · “prices your inventory based on actual data from your audience”
Cohley: cohley.com: Product Seeding (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “$35 per completed creator”
Cohley: Cohley blog: Introducing Product Seeding (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “Pricing is $35 per completed post.”
Cohley: Cohley blog: What Meta actually requires for creator ads in 2026 (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “collects Instagram Partnership Ad authorization codes during the creator upload flow”
Cohley: cohley.com: Pricing and Plans (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “all plans have custom pricing based on the amount of content you generate”
Cohley: cohley.com: Creator Terms and Conditions (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “not earlier than thirty (30) days after the end date for any campaign”
Cohley: cohley.com, home (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “selling physical products in the US and Canada”