Compared on public facts

Agentio vs LTK

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Agentio and LTK both list ads launched from the platform. Agentio also lists pay per 1,000 views, which LTK does not list publicly. LTK lists commission on sales, which Agentio does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Agentio and LTK

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Agentio lists pay per 1,000 views publicly. HourlyUGC also lists hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend and product seeding, which Agentio does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Agentio	LTK
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Not listed publicly	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 1 2 3
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Each creator placement is priced at a standardized CPM based on the creator's audience data. The page does not say whether pay follows actual views. 1 2	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Not listed publicly	Not listed publicly
Ads launched from the platform	Creator-led Partnership Ads on Meta, launched through Agentio (a newer product next to YouTube integrations). 1	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1
Money and tracking	Agentio	LTK
How sales are attributed	Not listed publicly	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2
Platform fee	No fees for creators. A brand-side fee is not stated on the pages read. 1	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1
Brand pricing	Not listed publicly	Not listed publicly
Creator payout	Payment is automated by Agentio along with sourcing, shipping and tracking; no schedule or method is given. 1 2	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1
Regions	Not listed publicly	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1
Scale they publish	They say: They say thousands of vetted creators opted in and brands approve 90 % of the creators Agentio matches; they also announced a $40M Series B. 1 2	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3

What the facts say

Where they overlap

Ads launched from the platform

Agentio lists, LTK does not

Pay per 1,000 views: Each creator placement is priced at a standardized CPM based on the creator's audience data. The page does not say whether pay follows actual views.

Checked Nov 7, 2026

LTK lists, Agentio does not

Commission on sales: Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Agentio

brands paying for organic reach per 1,000 views

LTK

brands that can attribute sales and want to pay on orders

Questions people ask

What do Agentio and LTK have in common?

Both list ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Agentio list that LTK does not?

Agentio lists pay per 1,000 views. LTK does not list it publicly; that is not the same as not offering it.

What does LTK list that Agentio does not?

LTK lists commission on sales. Agentio does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
Agentio: agentio.com, home, read 2026-11-07 · agentio.com, checked Nov 7, 2026 · “each priced at a transparent and standardized CPM”
Agentio: agentio.com: For creators, read 2026-11-07 · agentio.com, checked Nov 7, 2026 · “prices your inventory based on actual data from your audience”
LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”