Compared on public facts

Billo vs LTK

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Billo and LTK both list ads launched from the platform. Billo also lists pay per video and product seeding, which LTK does not list publicly. LTK lists commission on sales, which Billo does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Billo and LTK

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Billo lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Billo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Billo	LTK
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees. 1	Not listed publicly
Commission on sales	Not listed publicly	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 1 2 3
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost. 1 2	Not listed publicly
Ads launched from the platform	Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account. 1 2	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1
Money and tracking	Billo	LTK
How sales are attributed	Not listed publicly	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2
Platform fee	Included in the video price: the price covers the creator's fee, basic editing, the Billo platform and transaction fees. No subscription is needed to order videos. 1	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1
Brand pricing	Prepaid packs valid for 12 months, no auto-renewal: $1,000 (covers up to 10 videos), $2,500 with a $300 bonus (up to 28 videos), $5,000 with a $700 bonus (up to 57 videos), larger packs on request. Videos from $99. Optional subscriptions: CreativeOps from $149 a month, Managed Service from $2,000 a month plus video costs. 1	Not listed publicly
Creator payout	Earnings are credited to the creator's Billo account when the video is approved and paid twice a month via PayPal. Billo pays the creator on the brand's behalf and creators receive the full compensation shown for the job. 1 2	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1
Regions	Creators must live in the United States, Canada or the United Kingdom. Videos can be ordered in English, Spanish, Portuguese or French, or silent. 1 2	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1
Scale they publish	They say: They say 5,000+ vetted creators, 37,000+ brands, and performance data from 1.41M Meta ads with $1.24B in spend. 1 2	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3

What the facts say

Where they overlap

Ads launched from the platform

Billo lists, LTK does not

Pay per video: Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees.
Product seeding: The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost.

Checked Nov 7, 2026

LTK lists, Billo does not

Commission on sales: Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Billo

brands that budget per approved video
brands that ship product to creators

LTK

brands that can attribute sales and want to pay on orders

Questions people ask

What do Billo and LTK have in common?

Both list ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Billo list that LTK does not?

Billo lists pay per video and product seeding. LTK does not list them publicly; that is not the same as not offering them.

What does LTK list that Billo does not?

LTK lists commission on sales. Billo does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Billo: billo.app: Pricing, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Videos start at $99, which covers a 15-second video from a regular creator”
LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
Billo: billo.app: For creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Products will be shipped to your address at no cost.”
Billo: billo.app: Partnership ads, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Partnership ads change whose handle appears on the ad, not who runs the media.”
Billo: billo.app: Find and hire UGC creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Use Meta Partnership Ads or TikTok Spark Ads to leverage creator credibility”
LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
Billo: Billo blog: How Billo pricing works, 6 Nov 2026 · billo.app, checked Nov 6, 2026 · “creators receive the full compensation shown for the job”
Billo: billo.app, home, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “based on 1.41M Meta ads, $1.24B in spend”