Compared on public facts

Creator.co vs GRIN

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Creator.co and GRIN both list commission on sales and product seeding. GRIN lists pay per video, which Creator.co does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Creator.co and GRIN

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Creator.co lists commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Creator.co does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
GRIN lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which GRIN does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Creator.co and GRIN do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Creator.co	GRIN
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Paid and UGC programs with a flat creator fee set per program, marked fixed or negotiable; terms lock at acceptance. Per-video pricing is not itemised publicly. 1
Commission on sales	Affiliate programs: creators get assigned links, conversions are tracked and commissions are automated in the dashboard. 1	Affiliate programs with links, codes and commissions; commissions are paid from the brand's funded wallet and tracked in a commissions ledger. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Product seeding is one of the campaign workflows next to tracking, payments and sales attribution. 1	Gifting and seeding programs on every plan, with monthly gift limits by plan; a gift counts when its $0 order or shipment is created in GRIN. Gifting-only campaigns need no wallet deposit. 1 2
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	Creator.co	GRIN
How sales are attributed	Affiliate links assigned per creator, with tracked conversions; reporting covers affiliate sales and total revenue. 1 2	Affiliate links and discount codes. Shopify connects in one click; custom or headless stores send signed order webhooks through the API naming the creator who drove each sale, on every plan including Free. No attribution window is published. 1
Platform fee	Not listed publicly	A management fee is added on top of every wallet deposit: 20 % on Free, 10 % on Starter, 7 % on Growth, 5 % on Scale, custom on Enterprise. Charged at funding; not refunded if unspent funds are withdrawn. Card deposits may carry a processing fee; ACH is the lowest-cost option. GRIN says it takes nothing from what creators earn. 1
Brand pricing	Self Serve $299 a month (3-month minimum) or $199 a month billed yearly; Managed $2,199 a month (6-month minimum) or $1,499 a month billed yearly; Enterprise custom with an annual commitment. 14-day trial on Self Serve with no card; extra contact credits $99 per 100; Jumpstart onboarding $395; 30 days cancellation notice. 1 2	Free $0/month (2 live campaigns, 10 gifts in total, 20 % fee); Starter $200/month (10 % fee, 100 gifts/month, 30-day free trial); Growth $500/month (7 %, 300 gifts/month, multiple brands); Scale $1,500/month (5 %, 1,000 gifts/month); Enterprise custom with annual agreement. Prices monthly in USD. Paid and affiliate campaigns need at least $250 in the wallet before going live. 1
Creator payout	Not listed publicly	Creator fees are held in escrow in the brand's wallet until payout. The pricing page says payouts go through Stripe with tax handling; the help center article for non-U.S. creators (6 Aug 2026) says payments are sent as a bank transfer processed through Trolley after a W-8BEN is on file, with 24 % withholding without a verified foreign tax ID. Unclaimed payments expire after 30 days and return to the brand's creator fund. No payout schedule is published. 1 2
Regions	Not listed publicly	No country list is published. Prices are in USD; reporting and payouts are described as correct in any currency; non-U.S. creators are paid by bank transfer after a W-8BEN. 1 2
Scale they publish	They say: They say more than 270K registered creators in the marketplace and a search across 400M+ creator profiles. 1 2	They say: They say: $1.2B+ in creator-driven GMV, 5,000 brands since 2017, 700K+ creators supported, $215M+ earned by creators. 1

What the facts say

Where they overlap

Commission on sales
Product seeding

Creator.co lists, GRIN does not

Nothing in the models we track.

Checked Nov 7, 2026

GRIN lists, Creator.co does not

Pay per video: Paid and UGC programs with a flat creator fee set per program, marked fixed or negotiable; terms lock at acceptance. Per-video pricing is not itemised publicly.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Creator.co

brands that can attribute sales and want to pay on orders
brands that ship product to creators

GRIN

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Creator.co and GRIN have in common?

Both list commission on sales and product seeding on their public pages (checked Nov 7, 2026).

What does Creator.co list that GRIN does not?

Nothing in the pay models we track. Every model Creator.co lists, GRIN lists too.

What does GRIN list that Creator.co does not?

GRIN lists pay per video. Creator.co does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

GRIN: GRIN platform page · grin.co, checked Nov 7, 2026 · “When a program includes a paid fee, GRIN automatically requires the terms”
Creator.co: creator.co: FAQs, read 2026-11-07 · creator.co, checked Nov 7, 2026 · “automate commissions all inside your dashboard”
GRIN: GRIN home page · grin.co, checked Nov 7, 2026 · “Affiliate links, codes and commissions”
GRIN: GRIN pricing page · grin.co, checked Nov 7, 2026
Creator.co: creator.co: Pricing, read 2026-11-07 · creator.co, checked Nov 7, 2026 · “affiliate sales, and total revenue”
GRIN: GRIN help center, setting up payouts as a non-U.S. resident · intercom.help, checked Aug 6, 2026 · “processed through Trolley”
Creator.co: creator.co, home, read 2026-11-07 · creator.co, checked Nov 7, 2026 · “more than 270K registered creators”