Compared on public facts
Later (formerly Mavely) vs LTK
HourlyUGC is our product. Every fact links to its source. Methodology.
Later (formerly Mavely) and LTK both list commission on sales. Later (formerly Mavely) also lists bonuses, which LTK does not list publicly. LTK lists ads launched from the platform, which Later (formerly Mavely) does not list publicly.
4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | Later (formerly Mavely) | LTK |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Not listed publicly | Not listed publicly |
| Commission on sales | Creators earn commission on sales through their affiliate links, counted on the full cart; no rates are published. 12 | Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 123 |
| Flat amount per order | Not listed publicly | Not listed publicly |
| Share of ad spend | Not listed publicly | Not listed publicly |
| Pay per 1,000 views | Not listed publicly | Not listed publicly |
| Retainers | Not listed publicly | Not listed publicly |
| Bonuses | Monthly bonuses for creators, plus referral commission; amounts not published. 1 | Not listed publicly |
| Product seeding | Not listed publicly | Not listed publicly |
| Ads launched from the platform | Not listed publicly | LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1 |
| Money and tracking | Later (formerly Mavely) | LTK |
| How sales are attributed | Affiliate links shared by the creator, with clicks and sales tracked as they happen. No attribution window is given. 1 | A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 12 |
| Platform fee | No fees, applications or follower minimums for creators. A brand-side fee is not published on this page. 1 | The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1 |
| Brand pricing | Not listed publicly | Not listed publicly |
| Creator payout | Not listed publicly | Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1 |
| Regions | Not listed publicly | Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1 |
| Scale they publish | They say: They say thousands of brands to choose from; no creator count. A creator testimonial claims over $320k earned in 2025 (their claim). 1 | They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 123 |
What the facts say
Where they overlap
- Commission on sales
Later (formerly Mavely) lists, LTK does not
- Bonuses: Monthly bonuses for creators, plus referral commission; amounts not published.
Checked Nov 7, 2026
LTK lists, Later (formerly Mavely) does not
- Ads launched from the platform: LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
Later (formerly Mavely)
- brands that can attribute sales and want to pay on orders
- brands running longer creator programs with retainers or bonuses
LTK
- brands that can attribute sales and want to pay on orders
Questions people ask
What do Later (formerly Mavely) and LTK have in common?
Both list commission on sales on their public pages (checked Nov 7, 2026).
What does Later (formerly Mavely) list that LTK does not?
Later (formerly Mavely) lists bonuses. LTK does not list it publicly; that is not the same as not offering it.
What does LTK list that Later (formerly Mavely) does not?
LTK lists ads launched from the platform. Later (formerly Mavely) does not list it publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- Later (formerly Mavely): later.com: Creator affiliate platform, read 2026-11-07 · later.com, checked Nov 7, 2026 · “Earn through affiliate links, brand campaigns, monthly bonuses, and referral commission.”
- LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
- LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
- LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
- LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”