Hourly UGC treats a creator like a freelancer on a half-day, not a catalogue. The brand books hours, the creator films for those hours, and the session ends in videos: hooks, demos, B-roll, testimonials, as many as the time allows. HourlyUGC‘s own guide describes it as closer to “a half-day with a freelancer” than a fixed order, with the shape of the work agreed in the campaign chat rather than set as a count (HourlyUGC).
The trade-off is explicit in the same guide: hourly is good for volume and variation from one trusted creator, and the cost is predictable, but the hours are spent whether the brand loves every take or not (HourlyUGC).
Example. A brand books a creator for 3 hours. The session yields six hook variations, three product demos and ten minutes of B-roll. The brand’s editor cuts eight ads from it. On a per-video deal the same footage would have been priced as eight videos; on an hourly deal it cost 3 hours at the creator’s rate. If one of the eight ads becomes the brand’s top performer, an ad spend share on top rewards the creator for it. Example scenario.
When brands use it. The pain this answers: “Our ads are fatigued and we can’t make new creative fast enough.” Hourly fits brands that have an editor, know what they want, and have found a creator whose footage works. HourlyUGC‘s guide suggests starting per video to find creators, then moving to hourly sessions with the ones whose videos were kept, and advises against hiring hourly on a profile alone (HourlyUGC).
The creator’s view. Hourly pay is income for time, which is the safest kind. The questions are what the hours include (prep, filming, light editing), what is delivered (raw, cut, or both), and what the brand may do with the footage afterwards. A share of sales or ad spend can sit on top of an hourly base, which gives the creator the floor and the upside.
Try it on HourlyUGC. HourlyUGC runs hourly campaigns where the brand books hours and each session ends in videos, with commission, CPM or samples added on top if wanted. Next step: start a campaign on HourlyUGC.