Per video is the catalogue model. The brand sets a price and a number of slots, creators deliver into them, and the brand pays for each video it approves. HourlyUGC‘s guide describes it that way: many creators can deliver into the pool, the brand reviews each upload and pays only for what it approves, and declined slots return to the pool. It adds a rule that protects creators: a video keeps the price the creator saw when uploading, even if the brand later changes the slot price (HourlyUGC).
The model’s strengths, per the same guide, are reach (many faces and angles) and low risk (pay only for keepers). Its weakness is that it buys one video at a time, so a brand that wants depth from one creator ends up booking hours instead.
Example. A brand opens ten slots at $100. Fourteen creators upload. The brand approves nine, declines five, and pays $900. Two of the nine become ads; the brand adds a 10 % share of ad spend for those two creators and spends $3,000 on each, so each creator receives $300 on top. Example numbers.
When brands use it. The pain this answers: “We paid $300 a video and nine out of ten never beat our control.” Per video keeps the nine from costing anything. Per video is the usual first deal with a creator the brand does not know; HourlyUGC‘s guide calls the first video the audition, where a weak upload costs only a decline (HourlyUGC). It is also the base layer under commission deals, so creators are not filming for free. Public per-video rates run lower than most brands expect: 800 public programs on Trybe pay a flat fee per approved post, median $45, most common $50 (our count from TrybeDaily’s brand pages, checked 31 Oct 2026).
The creator’s view. The price per video should cover filming, a stated number of changes and the stated usage. Approval rules matter: how long the brand has to decide, and what “approved” means. A per-video fee plus a share of sales or ad spend is the common combination for creators who want both a floor and upside.
Try it on HourlyUGC. HourlyUGC runs per-video campaigns where the brand pays for each approved video, with commission, CPM or samples combinable in the same campaign. Next step: start a campaign on HourlyUGC.